Social Media Use in Malaysia and Australia

Added on - 28 May 2020

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Running head: SOCIAL MEDIA USE IN MALAYSIA AND AUSTRALIASocial Media Use in Malaysia and AustraliaName of the studentName of the UniversityAuthor note
1SOCIAL MEDIA USE IN MALAYSIA AND AUSTRALIATable of ContentsSocial Media use by public relations practitioners in Malaysia.................................................2The business use of twitter by Australian listed companies......................................................3Conclusions:...............................................................................................................................5References:.................................................................................................................................7
2SOCIAL MEDIA USE IN MALAYSIA AND AUSTRALIATopic: Social Media in Malaysia and AustraliaSocial Media use by public relations practitioners in MalaysiaSocial media use by public relations practitioners in Malaysia examined whethersocial media was used by the practitioners of Public Relations (PR) in Malaysia in order tocommunicate relevant information about the organization and about their constituents.Previous study that was carried out by Fitch revealed that the PR practitioners withinMalaysia were reluctant to make usage of social media as it led to loss of human connection.An online survey was used that helped in arriving at a conclusion. The reliability test wasconducted was carried out in three different questionnaires revealed a 0.95 Cronbach Alphathat showed that there was high amount of internal consistency (Gabriel and Koh 2016).Theresult suggested that a large number of PR practitioners made use of social media in order tocommunicate with the various constituents of the organization. Kind of communicationinvolved that of value statements and mission statements and important announcements(Scott 2015).Social networking site was the most widely used social media and it helped inproducing effective results. Social media led to an increase in brand awareness and helped inmaking the organization popular. It led to increase in sales on account of the marketing on theplatform of social media. It was found that brands that communicated with the help of socialmedia post and made use of human language was successful in tapping into the emotions ofthe people (Weeks, Ardèvol-Abreu and Gil de Zúñiga 2017).It led to successful advertisingof the brand and enabled the audience to take notice of the popular brand. Social media canhelp in setting benchmarks that can help to a great extent in measuring the success. Most ofthe respondents felt that social media can help in effective promotion, there were howeverother practitioners who believed that social media cannot act as a standalone tool in relation
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