Social Media: Concept and Use in Workplace to Communicate

This presentation discusses the concept of social media and its use in workplace communication. It provides insights into Cotton On's social media strategies and recommendations for effective communication. The presentation also highlights the benefits and challenges of using social media in the workplace.

SOCIAL MEDIA: CONCEPT AND
USE IN WORKPLACE TO
COMMUNICATE

Introduction
 The first assessment was done on the outline of the
report.
 The second assessment put emphasis on the use of
social media in the company Cotton On.
 Further discussing the third assessment it states the
research conducted and evidences collected through
the study of social media.
 It mainly provides recommendations for the
implementation of effective communication in the
business practices.

Research sources
 The first resource used is Journal that is titled as
“Social media affordances and governance in
the workplace: an examination of organizational
policies”.
 The second reference used is Journal named as
“Social media in the workplace”. This provided
deep understanding of the various social
websites that are useful in workplace to
communicate.

 The third reference used is titled as “5
benefits of social networks at work.”
 The fourth reference which was used in the
report is named as “five problems social
media can cause in the workplace and how to
avoid them.”

Chosen communication strategy
 Social media is the communication strategy chosen
to communicate with the workforce at organization.
 It helps in knowing the effective use of social media
in communicating with employees as well as
departments.
 Use of social media helps the employees in updating
from the organisation changes or policies.

Key Findings: About
Company
 It is Australian based fashion industry.
 It was founded in 1991.
 Deals in clothing of men, women and teenagers.
 Employee 17000 staff in Australia and has 1500 stores nearly.
 The best performing fashion retailer in 2017.

Concept of social media
 It means sharing of information or ideas based on computer
technologies.
 An effective tool to communicate better at workplace
(Merrell, 2015).
 A tool created for visitors to upload and download the
information.
 Facilitates easy sharing of information among employees at
one time.
 It creates a sense of belonging in the workplace and provides
affirmation for employees regarding any role (Ngai, Tao &
Moon, 2015).

 Brings continuity in the work by providing easy
access to the employees at any time.
 Helps employees in making professional connections
which result in increasing sales, new ideas and create
opportunities for business.

Role of social media: Cotton
On
 The company makes use of Yammer to communicate employees
within the organization. It keeps them update with organizational
changes.
 A private hub is created so that company’s employees can
communicate and work from distance.
 It makes use of social media to send reminders, because in today’s
time every people have social media sites on their phones.

 Company make use of their own website to
communicate rapidly with their employees regarding
changes in company policies or rules and regulations.
 The use of Whatsapp group helps member to know each
other.
 In Cotton On, social media proves to be great way in
sending reminders to employees.
 Sometimes, company wants to meet employee instant,
but it is not possible to meet at time.
 In this case, the company make use of Skype which
provide easy access to employer as well as employees
to discuss anything.

Key Findings
 Social is an effective tool to communicate in 21st
century.
 With use of social media, communication is possible
anytime due to its easy access.
 Cotton On company is the best performing fashion
retailer in 2017.
 It has various social media strategies to communicate
effectively at workplace.
 Using social media, Cotton On communicate and
share any information any time with their employees.

 Using social media, company face
many issues which need to be solve to
communicate better at workplace.
 Cotton On uses various policies in order
to minimise the misuse of social media
in the company.

Recommendations
 Cotton On Company should more focus on
the open door policy that helps employees in
resolving their complex issues by speaking
directly to their seniors.
 Time to time training sessions should be held
so that employees come to know regarding
changing policies or expectations (Vaast &
Kaganer, 2013).
 Company should make strict announcement
not to upload company data without the
notice of company.

 Declaration of specific time to solve queries in order
to save the time.
 Preparation of social media policy that sets the
guidelines and expectations regarding use of social
media in appropriate way.

Conclusion
 Social media is an important part of the organization
to communicate effectively.
 It provides easy access to share information anytime.
 It can manage the various employees at one time.
 Sometimes it poses threats to the organization.
 It can lead to leaking of such information that
required to be kept confidential.

References
 Merrell, J.M. (2015). 5 benefits of social networking at work.
Retrieved from: https://workology.com/5-benefits-of-social-
networks-at-work/
 Zeiger, S. (2018). The Disadvantages of Social Networking in
the Workplace. Retrieved from:
http://smallbusiness.chron.com/disadvantages-social-
networking-workplace-21064.html
 Ngai, E. W., Tao, S. S., & Moon, K. K. (2015). Social media
research: Theories, constructs, and conceptual frameworks.
International Journal of Information Management, 35(1), 33-
44.
 Vaast, E., & Kaganer, E. (2013). Social media affordances and
governance in the workplace: An examination of organizational
policies. Journal of computer-mediated communication, 19(1),
78-101.