Role of Social Media in Workplace Communication: A Case Study of L'Oreal

This report discusses the role of social media in workplace communication, with a case study of L'Oreal. It covers the concept of social media, its importance in the workplace, and the different social media sites used by L'Oreal. It also provides recommendations for efficient use of social media.

Running Head: BUSINESS COMMUNICATION 0
Business communication- assessment 2 “A”

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Contents
Introduction................................................................................................................................2
Background................................................................................................................................2
Context of the organisation........................................................................................................2
Proposal......................................................................................................................................3
References..................................................................................................................................4

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Introduction
The purpose of the proposal is to enable the reader to understand the concept of social
media and its use in organization for communication purpose. The report outline is prepared
so that reader can understand the main things that will be discussed in the report further. In
this proposal, the brief discussion about the topic is done so that reader will understand the
outline of the report. In order to analysis the role of social media in communication at
workplace, report is prepared. The use of social media is described in the report because the
use of social media sites helps the employees to keep update regarding the policies, changes,
rules, and regulations in the organisation. The proposal of the report helps the reader to know
the outline of the concept that will be discussed further. The discussion of the report is done
on L’Oreal that is world’s best cosmetic brand of the world. Besides knowing the various
social media sites used in the organisation, the purpose of the proposal is the identification of
effective evidences. The proposal for the discussion serves a blueprint for the content of the
report that will be further discussed in the report. It helps the reader to know the outline of the
report in brief. The concepts that are discussed in the report will help the reader to know
various aspects of social media besides using it for advertisement purpose.
Background
Social media is the computer-based technology through which information can be
shared quickly to a large number of people. In today’s business environment, social media
plays an important role in communicating with different department or different employees at
one time (Tuten & Solomon, 2017).social media plays an essential role in the organisation as
it helps the employees to keep update regarding organisational changes in policies, rules and
regulation. The evidences gathered are related to the social media and its importance in
workplace for communication purpose. Those evidences will use in the report by proper
understanding the topic and research on these topics. The sources collected through websites,
journals, and books after measuring the authenticity of those sources. All the information
contained in these sources is based on the practical approach that is applied in 21st century
communication. Social media plays an important role in communicating efficiently at
workplace. It facilitates smooth functioning in the working of the organisation. Using social
media in the workplace, communication tends to be faster and employees query can be solved

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faster that motivates and boost the morale of the employees at workplace. However, social
media sites in the workplace sometimes cause issues that can be solved through adopting
such policies that provide some guidelines regarding the use of social media in the
workplace.
Context of the organisation
The organisation chosen for implementing the social media strategy is L’Oreal. It is
world’s best cosmetic brand founded in 1909. L’Oreal is one of the best-known cosmetic
brands of the world with a long history of success in using social media. It is world leaders in
beauty with its presence over more than 130 countries in the world (Linkedin, 2018). Besides
using social media for attracting customers, it also makes effective use of social media to
communicate with its employees. The effective use of social media in L’Oreal increases the
engagement of employees in various changes that are occurring in the organisation. L’Oreal
makes effective use of social media sites in communicating with its employees as well as
customers. For implementing the social media strategy, L’Oreal is the best organisation that
uses it in effective way. It believes that social media is the best way to engage its employees.
The innovative way of using social media helps the employees in boosting their morale. In
L’Oreal business, social media helps the employees in increasing their motivation thus
further assist them in increasing productivity. L’Oreal is using social media in the workplace
to increase the engagement of the employees. The company has provided the guidelines to
use the social media sites for the employees’ communication. These techniques help the
company in educating it employees regarding various changes that are occurring in the
environment.
Proposal
The report continues with the overview of the social media in which discussion is
done on the concept of social media and its relevancy in the organisation for communication
purpose. Report begins with introductory part in which brief description about the concept of
social media and its importance in the workplace is discussed. Social media is a tool through
which ideas and information proceed to different departments and employees. It explains
different viewpoint on the social media and its several importance. Concept of social media is
explained based on evidences that are given in the assessment 1. The evidences help in
understanding the various uses of social media in the workplace for communication. Further

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discussion is carried on role of social media in the workplace for communication purpose.
Social media plays a significant role in business communication. This part covers the use of
social media in the business. Moving to role of social media in the chosen organisation
L’Oreal, explains the different social media sites used by L’Oreal to do communication at
workplace. It highlights the benefits that social media provide to L’Oreal in workplace
communication. In this section of the report, important of social media in the L’Oreal has
been described that helps in engaging its employees who in turn helps in becoming no. 1
cosmetic brand. Sometimes company faces various issues by using social media so in order to
remove these issues, recommendations are provided so that efficient use of social media can
be done in order.

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References
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.
Linkedin. (2018). About L’Oreal. Retrieved from: https://www.linkedin.com/company/loreal