logo

Social Network in Business Practice | Business Research

   

Added on  2020-03-16

6 Pages1414 Words155 Views
Running head: BUSINESS RESEARCH Business research

BUSINESS RESEARCH2Reflection reportThis research is beneficial for me because it has not only developed my research skills but also developed my marketing skills. This research has increased my knowledge about advantages anddisadvantages of using the social network in business practices. I have also learned that research on the social network has a wider scope from business perspectives. This research has increased my knowledge about social media as I have learned that social media is a sort of media which makes link between readers by different platforms named YouTube, Facebook, and Twitters. I have also gained experienced about the potential advantages of social media. In this way, I have learned that social media enables the company to interact with a large amount of population who lives in across the globe. It aids to stimulate the business growth. There are different kinds of companies like travel and tourism, retail, and electronics which have expanded their business by selling their products and services through online channels (Schaltegger and Wagner, 2017). I have also gained learning that social media leads direct communication with the customers on the subject of delivering added value. It can be used to encourage the customers to recommend the products and services of the particular company (Zikmund, et. al., 2013). It was beneficial to me to recommend my company’s product to a large number of customer hence it can provide meprofessional growth. During this research, I have also gained my understanding of the key characteristics of social media network. In such way, I have learned that social media network is the direct communication between customers and businesses. It provides the business to generate a direct bonding with the customers and also leads to encouraging the network (Hair, 2015). This experience has not only developed my marketing skills but also improved my communication skills as I am competent to directly communicate with the customers.

BUSINESS RESEARCH3From this research, I have also increased my knowledge regarding disadvantages of using the social network in business practices. In this way, I have learned that, through the social media, people are capable to send a direct message towards products and services that can be seen by other customer and it cannot be unseen from the websites. Hence, if a customer gives negative feedback to any products and services of a company then it should be resolved promptly (Bocken, et. al., 2014). This experience was effective for me to make a judgment regarding solving the negative feedbacks. Consequently, I can grow in my career by making the right decision at right time within an organization. This research has also created my understanding with respect to the cyber threat. I have learned that cyber threat can be occurred during using social media practices. Hence, the company should assess their social media frequently in case they not handle it by itself. At the same time, cybersquatters enable the corporation to protect the people on social media (Hair, 2015). As a result, I am competent to use this tool in their business practices to protect the customer and theirorganization existence on social media. From this research proposal, I have developed my research skills in terms of using research design. I have learned that research design is beneficial to facilitate the suitable guidance to collect the information and assess the findings of the research topic. It is also analyzed that there are different kinds of research design is used by a researcher like quantitative and qualitative (Bocken, et. al., 2014). I have also learned that this research topic is based on the subjective nature as a researcher will choose the qualitative research design. This research design is used to make conceptual framework and theories about the research issue (Leonardi, et. al., 2013). Together with, I have learned that quantitative research is used to assess the data of survey through a questionnaire. As a result, I am able to use these research designs in future. I have also

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Reflection Report: Social Networking in Business
|6
|1466
|397

Business Research Reflection Report
|5
|1537
|994

Business Research Report (doc)
|6
|1469
|152

Advantages and Disadvantages of using social media in Business
|5
|1315
|432

Business Research Assignment on Social Media
|6
|1697
|58

HI6008 Business Research | Social Networking in Business
|7
|1278
|110