Social networking Assignment
13 Pages2616 Words247 Views
Added on 2021-04-21
Social networking Assignment
Added on 2021-04-21
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Social Networking 1Managing the digital enterprise
Social Networking 2ContentsIntroduction.................................................................................................................................................3Variety of social networking sites...............................................................................................................3Analyse the business models and strategies.................................................................................................5Conclusion.................................................................................................................................................11References.................................................................................................................................................12
Social Networking 3IntroductionSocial media networking has become advanced because it provides online services, sites or platforms that focus on creating and defining the social relations among people. It allows numberof people to get connected with family, friends and other people who live outside (Paquette, 2013). The assignment will be made on variety of social networking sites such as Facebook, Instagram, twitter and many more. The business model of four chosen different sites will be analyzed to make better understanding about the social media sites and their role in developing the business. Variety of social networking sitesThere are number of social networking sites which help to connect large number of people and building a social relationship with them. There has been a rise in the number of companies that use social networking sites for increasing the performance of the business. The effectiveness of the business has expanded with the use of social networking. The unnecessary cost of marketing function of the business can be reduced with the effective use of social media sites. Communication plays an integral role within the organization as it helps to reduce the misconception between employees (Sarker, Ahuja, Sarker & Kirkeby, 2011). It has been evaluated that the business through social media marketing is more cost effective than traditionalmarketing. It has been analyzed that small business has not enough resources and capitalization but with the help of Facebook, Twitter, online sites, it can put its products and services for selling to the potential customers without any costing. The revenues of the company can get influenced in positive manner through social media networking sites.
Social Networking 4The term of digital marketing is considered as the modern phenomenon which helps to promote the products and services in entire world. It is a huge term which covers number of social networking sites and concepts such as discussion forum, SMS, MMS, blogging, Pay per click (PPC) and social media marketing. It has been found that the web market is booming at a very fact pace. It is because entrepreneurs have understood that the long term success in business cannot be possible without having presence of digital on the internet. There are not only specific websites but millions of new websites are being added on the internet every year which helps to promote the business efficiently. Apart from that there are other social networking sites such as Twitter, Badoo, LinkedIn, Googl+, You Tube, Yahoo, You Tube, My life and many more which contributes in developing the business in an effective manner. There are huge companies in all over the world such as Google, Amazon, Samsung and many more that find new customers based on their interest (Robischon, 2017). They advertise their business in the local market and in special demographics. The trust of these companies’ customer is built with the help of social media and these companies are enabled to connect with people personally. Social networking sites enable companies to build event and also communicate with the clients in real time by implementing the live video. It would be helpful for the company to engage people with services and content solutions. It allows them to manage in easy manner its ad campaigns from anywhere on any device. The internet of things is considered as the global ecosystem of interconnected devices such as gadgets, smart phones, appliance and more which can communicate with each other by the internet. The social networking sites ready to the business towards this eventuality, and interlinked ecosystem that will pervade by every terms of people’s lives. Social network facilitates in amplifying their business outside their domestic country (Woodcock, Green &
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