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Theoretical Explanations for Social Behaviour

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Added on  2021-01-01

Theoretical Explanations for Social Behaviour

   Added on 2021-01-01

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SOCIAL PSYCHOLOGY
Theoretical Explanations for Social Behaviour_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Covered in PPT...........................................................................................................................1TASK 2............................................................................................................................................12.1 Theoretical explanations for Social Behaviour.....................................................................12.2 Ways to change or control social behaviour according to above mentioned theories..........2CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
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INTRODUCTIONSocial psychology is said to be a concept of understanding the behaviour of an individualin relation with social context and situations (Baumeister, 2016). Thus, social psychology has todeal with feelings, thoughts, beliefs, intentions and behaviour that can influence interaction of anindividual while talking to others., Moreover, with the help of this assignment researcher willhave knowledge related to key areas within social psychology. Furthermore, it will be supportedby theoretical explanations for social behaviour. Along with this, awareness of limitations andethical implications of research in social psychology is being explained. TASK 1Covered in PPTTASK 22.1 Theoretical explanations for Social BehaviourSocial behaviour shows the attitude of an individual towards other person. It can beclassified under two categories whether it is ethical or unethical in nature. Furthermore, this canbe understood with the help of theories explained below:Explanation for Conformity: Social influence have to do something through which behaviourof an individual gets changes. In some cases, there is a possibility that if large number of peopleare working in a group agree than they can go with what other people are agreeing instead ofwhat they are thinking (Billig, 2015). Therefore, it is a general concept that states, any change inbehaviour of person because of other person can be considered as conformity. Further this can beunderstood with the help of theory explained below:Normative Social Influence Theory:Society is one of the important factor that plays acrucial role in individual's life. However they behave within the society it is because ofsocialisation they got during their childhood. There is a prejudice that a person prefer to go alongwith group if majority of them are agreeing for the same fact which means if an individual have adifferent thinking for a fact than because of group pressure he/she will go with group. This is atype of social influence that leads to conformity. Thus, it is a fundamental human needs whichdescribes the behaviour of a person within social groups. Therefore, Normative Social influencetheory includes a change in behaviour that is required in order to best fit in the organisation or in1
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