Social Research

Running head: SOCIAL RESEARCH
SOCIAL RESEARCH
Name of the Student:
Name of the University:
Author Note:

1SOCIAL RESEARCH
Bryman, Ackland, R. (2013) Web Social Science. Los Angeles: Sage.
There is a difference between the social network and information network. In the social
network, people may not involve in the real conversation as there are many similar things in the
social communication system and email or instant messaging. The main objective of this paper is
to make the students and researchers understand about the contribution of the web as socially
constructed phenomena that reflects social, political and economic process. Regarding this
context, the discussion about the cyber space, virtual communication and online social network
have been provided.
Frandsen & Johansen (2017) Organizational Crisis Communication. Los Angeles: Sage.
The theories for the management of the crisis in communication mentioned in this books
are Rhetorical Arena and multi-vocal approach. When the crisis occur in the organization,
management along with the media, PR, employees, consumers, trade associations react. The
book has discussed the different perspective of crisis communication based on the theories like
multi-vocal approach and Rhetorical Arena. From this perspective it can be understood that the
organization may face crisis if the communication in the organization is nor followed in a proper
way. Apart from that the introduction of crisis management and crisis communication are also
described in this context.
Burgess, J. & Matamoros-Fernández, A. (2016) Mapping sociocultural controversies across
digital media platforms: one week of #gamergate on Twitter, YouTube, and
Tumblr. Communication Research and Practice, 2:1, 79-96.
Social media plays an important role in maintaining the communication and express the
view of the individuals. The paper has discussed the “born digital” socio cultural activities. In

2SOCIAL RESEARCH
this context, the case study of Gamergate controversy has been discussed. The case study focuses
on the gender biased gaming culture and the spreading of violence through the gaming concepts.
The paper also evaluates the challenges and issues associated with the cultural dynamics of
digital media across the different platforms.
Tam, L., & Kim, J.-N. (in press). Social media analytics: how they support company public
relations. Journal of Business Strategy. doi: 10.1108/JBS-06-2017-0078
This article is concerned about the use of social media in maintain the public relation of
the organization. The term public relation defines the individuals or a group with whom the
organization is dealing with. Public relation defines managing the stakeholders of the
organization at different level. Public relation is important as the business decisions taken by the
organization has some effects on the stakeholders. In order to understand the monitoring
environment of the organization, the PR team of the organization can use social media
monitoring system in order to analyse the data. This can be done through SMA tools. The main
objective of the SMA tool is to collect the data from the social media and analyse the data in
order to get the result.
The Diffusion of Crisis-Related Communication on Social Media: An Empirical Analysis of
Facebook Reactions
The paper has described the way of managing the crisis in the organization through the
use of Facebook. The crisis can happen for the company, individuals or for the national. In this
context, the terrorist attacks in the different cities can be mentioned. The main challenge
regarding this is to present the information in order to manage the crisis through the social media