Applied Business Ethics: Analysis of Social Responsibility in Advertisements

Running head: APPLIED BUSINESS ETHICS
Applied Business Ethics
Name of the Student:
Name of the University:
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2APPLIED BUSINESS ETHICS
Table of Contents
Explain why your specific ethical problem is important and in need of analysis?..........................4
Identify and fully reference 6 key facts relevant to the analysis of your ethical question...............4
Increased fast food consumption among children leading to obesity and other heath issues......5
Ad campaigns being set up at schools and diverting the attention of students from studies.......5
Too many ads of beauty products harming the self esteem of dark complexioned people.........5
A huge sexual undertone in the advertisements corrupting the young teenage minds................6
The action and the stunts in the advertisements creates provokes the teenagers.........................6
Too many advertisements of alcohols and tobacco increases chances of addiction among
children and teenagers..................................................................................................................6
Identify 2 assumptions which you are required to make to fill gaps in publically available
information relevant to your ethical problem..................................................................................7
Analyse the ethical act central to your ethical question using act utilitarianism by forecasting
three important positive and three important negative consequences.............................................8
Provide an ethical conclusion which compares expected positive with negative consequences
including an estimate as to whether the net utility will rise or fall..................................................9
References......................................................................................................................................10

3APPLIED BUSINESS ETHICS
Explain why your specific ethical problem is important and in need of analysis?
Social responsibility is a broad concept that includes the ecological, social, political and
the overall health and wellbeing of the audiences. In the present day, there are many
advertisements which are untrue. There are advertisements, showing new flats and multistoried
buildings that are well furnished and offers a very high and lavish lifestyle to the people.
However, people might get much attracted towards this and might forget about conserving the
nature. These advertisements might instigate them to undertake huge construction projects just to
afford a high lavish lifestyle and start on any property estate business. Those advertisements,
however, will never show the harmful effects that are created on the environment due to such
large-scale construction. There can be chances of air water or soil pollution. Apart from this, this
can create a desire among people to somehow afford that excessive high standard of living
(Grayson and Hodges 2017). The ethical question chosen here is the social responsibly of the
media and advertisement. In other words, it questions the authenticity and the truthfulness within
the advertisements. It also raises questions like how much beneficial are these ad campaigns for
the audiences? Do they have any dangers? What are they and how can they be mitigated?
Identify and fully reference 6 key facts relevant to the analysis of your ethical question.
There are several reasons that prove this social responsibility issue to be one of the major
ethical questions.