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Societal Marketing in the Corporate World

   

Added on  2020-05-11

6 Pages550 Words71 Views
Running head: MARKETINGMarketing Name of the Student Name of the University Author Note

1MARKETINGExecutive SummaryThe report is aimed to look into the implementation of societal marketing in the corporateworld. Corporate societal marketing is based on the principle of seeking welfare for thesociety by being socially responsible. This implies that an organization must strategize theirdecisions by keeping in mind the needs and wants of the consumers. The organizationconsidered for preparing the report is Bosch.

2MARKETINGTable of Contents1.Introduction.........................................................................................................................32.Discussion...........................................................................................................................32.1 How does corporate societal marketing affect personal consumer behavior?...............32.2 Do you ever buy or not buy products or services from a company because of it’senvironmental policies or programs? Why or Why not? Provide one real-world example...33.Conclusion..........................................................................................................................44.References...........................................................................................................................5

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