Societal Value of Marketing and Ethical Issues Faced by Managers

Individual Professional
Discussion

Table of Contents
Introduction:.....................................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysing the societal value of marketing as well as ethical issues faces by managers:............3
Evaluating the impact of professional code of conduct on the marketing practises of the
company:.....................................................................................................................................4
Analysing professional skills for engaging effectively with members of society:....................5
Critical evaluation of arguments as well as theories:..................................................................6
Conclusion:......................................................................................................................................7
References:.......................................................................................................................................8

Introduction:
Marketing is considered as the activity which reflects trade of goods and services with the
support of promotional as well as advertisement campaigns. The main role of marketing is to
create value about company's product among the members of different societies. In addition to
this, the marketing function is also crucial in order to meet satisfaction level of customers in
effective manner. This report will discuss about societal value of marketing as well as ethical
issues faced by the manager. In addition to this, the report will also critically evaluate the the
arguments and its theories. Moreover, the report will also assess the impact of professional code
of conduct and ethics on the marketing practises of the company.
MAIN BODY
Analysing the societal value of marketing as well as ethical issues faces by managers:
The marketing function supports the company to promote themselves as well as their
products in front of the customers present in different society. The following point explains the
value which marketing provide to the society are:
Informing and Educating customers:
The marketing role of the company assists the members of society by providing the
complete information about the price as well as features of the product. The marketing activity
help customers to identify and evaluate what product will best satisfy their needs and wants. In
relation to this, the marketing function also provides information related to address, phone
numbers, product release dates and many more (Jacobson, Mazur and Nader, 2019).
Managing customer expectations:
The marketing area of company also help society members for fulfilling their needs and
wants. The marketing activity leads the organisation in meeting the needs of customers by