Ethical Marketing Practices: Societal Value and Conduct Analysis

This report explores the societal value of marketing, highlighting its role in informing and educating customers, managing expectations, and providing economic benefits. It identifies ethical challenges faced by marketing managers, such as unethical leadership and toxic workplace culture. The impact of a professional code of conduct on marketing practices is evaluated, emphasizing long-term gains, improved credibility, and enhanced brand image. Furthermore, the report analyzes essential professional skills for effective engagement with society, including presentation skills, correct usage of style, engagement level, and critical arguments. The 4Ps of marketing are critically evaluated in the context of social marketing to assess its impact on society. The report concludes by underscoring the importance of addressing ethical issues to ensure smooth functioning of the company and customer loyalty. Desklib provides access to similar assignments and study tools for students.

Individual Professional Discussion

Table of Contents
Introduction:
MAIN BODY
Analysing the societal value of marketing as well as ethical issues faces by
managers:
Evaluating the impact of professional code of conduct on the marketing
practises of the company:
Analysing professional skills for engaging effectively with members of
society:
Critical evaluation of arguments as well as theories:
Conclusion:
References:

Introduction
Marketing is considered as the activity which reflects trade of goods and services with the
support of promotional as well as advertisement campaigns. The main role of marketing is
to create value about company's product among the members of different societies. In
addition to this, the marketing function is also crucial in order to meet satisfaction level of
customers in effective manner.

Analysing the societal value of marketing as well
as ethical issues faces by managers
The marketing function supports the company to promote themselves as well as their
products in front of the customers present in different society. The following point explains
the value which marketing provide to the society are:
 Informing and Educating customers
 Managing customer expectations:
 Provides Economic benefits to society:

The ethical challenges faced by the managers
 Unethical Leadership
 Toxic Workplace culture:

Evaluating the impact of professional code of
conduct on the marketing practises of the company
The professional code of conduct in marketing is essential for the company as it reflects the
fairness as well as honesty in the marketing campaigns of the organisation. The following
information shows the impact of professional code of conduct on the marketing objectives
of the company:
 Long term gains:
 Improved credibility:
 Enhancing brand image in market:

Analysing professional skills for engaging
effectively with members of society
The professional skills is considered as the crucial skills for managers in
order to gain proper attention from large number of customers present
in the society. In relation to this, the professional skills also support
managers in presenting their view points in the most attractive as well
as effective manner. The following are skills which make the manager
more professionals are:
 Presentation skills:
 Correct usage of style:
 Engagement level and respect for views:
 Critical arguments:

Critical evaluation of arguments as well as
theories
The social marketing helps the managers in promoting the products among the target
audiences. In order to assess the impact of social marketing on the society, the 4Ps of
marketing is taken into consideration:
 Product:
 Price:
 Place:
 Promotion:

Conclusion
From the above report it has been concluded that manager face several ethical problems in
the course of their tenure. It was also analysed that ethical issue can disrupt the smooth
functioning of company as well as can also make customers to move into other substitute
products.

References
 Hartmann and et.al., 2020. Unboxing marketing: creating value for consumers, firms,
and society.
 Jacobson, M.F., Mazur, L.A. and Nader, R., 2019. Marketing madness: A survival guide
for a consumer society. Routledge.
 Jobber, D. and Ellis-Chadwick, F., 2019. EBOOK: Principles and Practice of
Marketing, 9e. McGraw Hill.
 Korai, B. and Souiden, N., 2018. The marketing discipline in trouble? Academic voices
vying for supremacy. Management Decision.

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