Societal Value of Marketing and Ethical Issues Faced by Managers

Individual Professional Discussion

Table of Contents
Introduction:
MAIN BODY
Analysing the societal value of marketing as well as ethical issues faces
by managers:
Evaluating the impact of professional code of conduct on the marketing
practises of the company:
Analysing professional skills for engaging effectively with members of
society:
Critical evaluation of arguments as well as theories:
Conclusion:
References:

Introduction
Marketing is considered as the activity which reflects trade of goods and services with the
support of promotional as well as advertisement campaigns. The main role of marketing is
to create value about company's product among the members of different societies. In
addition to this, the marketing function is also crucial in order to meet satisfaction level of
customers in effective manner.

Analysing the societal value of marketing as well
as ethical issues faces by managers
The marketing function supports the company to promote themselves as well as their
products in front of the customers present in different society. The following point explains
the value which marketing provide to the society are:
 Informing and Educating customers
 Managing customer expectations:
 Provides Economic benefits to society: