Small Business Analysis of Society Cafe Oxford in the UK

This report analyzes Society Cafe Oxford as a small business in the UK, including its characteristics, gaps, and growth potential. It discusses the importance of effective planning and management, being goal-oriented, adaptability and flexibility, marketing, growth tactics, operations management, and business law and regulatory environment. Recommendations are provided for improving operations management, utilizing digital marketing, complying with business law, and adopting appropriate leadership styles.

SMALL BUSINESS
ENTERPRISE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Small businesses criteria.............................................................................................................3
Gaps and growth potential analysis.............................................................................................4
RECOMMENDATIONS.................................................................................................................7
CONCLUSION................................................................................................................................9
REFLECTIVE STATEMENT.........................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Small business refer to a privately owned venture and independently ruined company that
had fewer skilled and knowledgable employees, who are able to provide satisfactory services and
products to customers. Within a small venture, owner had limited operations, which they effort
to manage appropriately and in systematic manner, which is important for them to do that. The
size and scope of any SMEs is quite different from large size companies that exist in the market
and run their ventures within corporate world. They focus on providing and offering satisfactory
things to individual person that they utilize and take pleasure from it. It is quite easy to establish
and run a small business in the business world, because it requires fewer efforts as compare to
the establishment to large companies.
The current assignment will be based on Society Cafe, which falls under the category of
small coffee shops in the England, UK. It is an independent speciality and expert coffee outlets
in the United Kingdom that focus on making the best and tastiest coffee in the world. Society
Cafe Oxford is established in March 2016, UK, where it attempts to provide its products such as
coffee, sandwiches and other snacks to people. The chosen venture had successfully established
its image in the market, in term of running venture within Food & Beverage industry. Adrian
Campbell Howard is the owner of chosen cafe outlet, and according to that he is accountable to
take decisions. The report will explain why selected venture is categorized as a small venture,
and characteristic that make it small venture successful. It will also justify the key aspects of
Society Cafe and recommendations based on overall gaps and growth potentials analysis.
Furthermore, the study will also highlight peer review or reflective statement at the end of this
assignment.
TASK
Small businesses criteria
In the England there are several forms of ventures and companies exist in the market, that
may take initiative to sustain too long. Each firm is categorized in different manner, such as
small, medium and large. The main element that make this segregation easier is size, scope and
resources that each company may have. Society Cafe falls under the list or category of small
ventures because the size of this company is not vast as compare to other cafes in the nation
(Society Cafe, 2022). Another component that specify the reason behind chosen venture category

as small business in the United Kingdom is number of employees. As it is fact that a small
company or venture may do not have wide workforce as they may just have fewer people who
work for them. Society Cafe may had less than 14 candidates, who are able to prepare cakes,
sandwiches, pastries and coffee for customers, which they may order according to need.
Characteristics-
Effective planning and management-
It is one of those features that a small venture may have and utilize the same in
systematic manner (Murphy, Tocher and Burch, 2019). As it may put positive impact on growth
of Society Cafe Oxford in term of increasing and improving its performance level, even better
than other small size cafes in the industry. Without developing and using effective plans, it is not
possible to management to become a successful small venture in the overall sector.
Goal oriented-
Another feature that make Society Cafe Oxford successful is current one, according to
that it is essential for company to become an aim oriented firm. It may have to understand what
its target market want from venture and how employees may meet need of each customer
appropriately that is necessary for them to do that. It can be said that by being aim oriented
venture it may directly work with persistence to keep its business heading toward success and
unpredictable growth.
Adaptability and flexibility-
With current feature Society Cafe Oxford might become a successful small venture as it
may drive the attention of company toward conducting those practices such as change
acceptance regarding customers needs, that affect positively upon its growth in the existing
market. Adaptability & flexibility features may enable organization to take pleasure of increasing
profitability and building wide customer base.
Gaps and growth potential analysis.
A small company may always effort to grow and succeed in the market, whether it is retail,
banking or hospitality sectors. Each small organization encompasses some key aspect that reflect
their strengths in effective manner. Society cafe is one of those small companies that run its
venture as a small firm in Food & Beverage industry (The 50 Best Coffee Shops In England,
2021). It may also have some useful aspects and these are;
Marketing a small venture-

According to, Bakhritdinovich and Tukhtasinovich, (2021) instead of running businesses
in small size, firms currently may focus on developing the best marketing strategies that play
vital role in the context of growth and success of their ventures. It may take initiative to develop
the most influencing advertising plan that help to gain the attention of more customers and also
contribute to retain existing target audience, in form of providing information about a new
variation within existing products, such as coffee that it may source directly from the best coffee
producing places and roasted by the best roasters in the world. In order to grow and succeed in
the market, it may take attempts to utilize social media and other types of advertising approaches
that is suitable according to its financial background or budget. In the recent time, the
competition level within business world increase day by day, which put direct impact on success
of companies, whether it is small or medium. Just because of this reason, chosen firm may
concentrate on marketing process, which is quite essential for its business growth in this kind of
environment.
In order to conduct this practice or utilize this key feature or aspect, Society cafe and its
management may take initiative to organize everything according to products and services,
which it may promote globally. It is fact that small companies usually may focus on using cost
effective and budget friendly marketing approaches that in turn provide several benefits to them.
Alawaad, (2021) stated that with current aspect, organizations may build strong and wide
customer base, which help in growth of ventures in term of driving management attention toward
expansion process that contribute to increase sales, profit and generate revenue more than last
few years or months.
Growth tactics-
Another aspect of Society Cafe is current one, according to which management may
always take attempt to develop and focus on growth strategies, that aid to grow firm from small
to large size business. In the corporate world, there are different types of business growth
opportunities available that has been utilized by varied companies. The chosen organization may
also conduct this practice in term of using the best and most appropriate tactics, such as market
and product development. It can be said that market development as growth strategy may drive
the attention of a company, toward developing strategies to improve the quality of existing
products, whether it is coffee or breakfast items that it may plan to offer to people, who are
taking interest to consumer each. In the view of, Wongkar, Musseng and Umar, (2021) market

development in turn provide a lot of benefits to user. For example, it may help to enhance
customer’s satisfaction which is important for any firm to do so appropriately and in systematic
manner. Another growth strategy that small venture and its administration may attempt to utilize
is product development.
According to, Diaz and et.al., (2021) while taking initiative to produce or offer a new
product, companies may take pleasure of increasing profitability. As the product development
tactic may enable them to gain this benefits, for which each enterprise efforts a lot. The chosen
small venture may have the feature or characteristic to develop and chosen a specific growth
tactic that make it successful in the future, when competition level between companies or coffee
shops in the England reach at high. According to the key aspect of small business, it may focus
on growth and further success in varied terms. It is essential to have and utilize the best growth
strategy for Society Cafe, but it only able to conduct this practice in national boundaries because
of lack of financial support or balance that allow to plan to enter into international level, where
the business growth opportunities are accessible in bulk.
Operations management-
In order to sustain for longer in the market or an industry, it is important for organizations
to have good operations or operational management team, among which skilled and talented
employees are working. Each candidate may require to have set of skills that they may utilize to
reach desire outcomes. In the context of chosen small venture, it can be analysed that it may do
not have good operations management that may affect its current practices and especially
influence negatively upon growth of company, which is important and beneficial for it to do that.
Lu and Shen, (2021) defines that operation management is one of those key elements or aspects
of companies that it may utilized to gain competitive advantages, which is quite essential for
them to do it in appropriate manner. Without having and utilizing this component, it is not
possible for company to grow rapidly and productively in the future. The current aspect is
considered as administration of a venture practice that help to create extreme level of efficiency
and effectiveness possible within a firm (Enad and Gerinda, 2022). It is fact that operations'
management may focus on and concerned with transformation of material and employees into
profitable and valuable assets that in return support to increase profitability and generate revenue
more than last few months or weeks. Society Cafe, may do not have this aspect that may lead to

decrease its sales and eliminate the reason or factors behind venture success in the Food &
Beverage sector. Operations management play significant role to make any business successful.
Business law and regulatory environment-
The success and growth of any company, whether it is small or medium size firm is
possible, when it may have power and ability to comply with certain essential business law and
regulatory environmental concepts. In the world of business, venture law is quite essential for
Society Cafe to consider and comply with that, because of varied reasons. As it may enable
company to grow and prevent its venture from any legal matters that may put direct impact on its
image in the market in negative manner (Ugwu and et.al., 2022). It may take initiative to
formalize venture structure and founder contract in ethical manner, in term of following business
laws terms & conditions. It can be said that regulatory environment refer to a controlled
environment within a nation, where each rule state which situation may meet by a firm to
produce, provide or offer valid outcomes of a guarantee extent of quality. According to this term,
it is also essential for small chosen cafe shop to consider the regulatory environment and then
take approach to produce the best products that help to meet quality standard and criteria in the
context of quality goods' effectiveness set by the governmental bodies, just to make assure that
firm may provide better quality of things to customers that is essential (Choudhury, 2018). It is
fact that regulatory environment may exist in the world of business just to set guard line for
Society Cafe and its overall industry, which is may recognize and implement each practice
accordingly.
Organization may have capability to comply with each form of law, which affect its
success and progress in positive manner in term of sustaining for longer in productive and
competitive way. It may only take initiative to follow basic laws that affect positively upon small
venture success, instead of following major regulatory concepts that may require a lot of efforts
and resources as well, which is not possible to a small company to arrange immediately.
RECOMMENDATIONS
It is necessary for Society Cafe Oxford to take varied methods, and techniques as key
recommendations into its consideration, for purpose of growing more than last few years or
months. Each recommendation here stated on the basis of gaps & progress potential analysis in
the context of chosen small business. These recommendations are;

 In order to run venture successfully in the overall industry, organization can take
approach to improve its operations management practices, for which it can effort to train
employees and build wide workforce, among which each candidate is able to manage
few, but important operations in the Society Cafe Oxford such as collection of raw
material, customer service, marketing, etc. including inbound and outbound logistics.
Training and development is the best concept that has been adopted by varied companies
in appropriate manner, which enabled them to take pleasure of managing and increasing
operations' management effectiveness and efficiency (Grabiec, 2021). It can contribute to
enhance the performance of chosen small business in the market and also allow its owner
to feel the pleasure of running that venture.
 Furthermore, it can be another strategic approaches into its consideration along with
above one and that is utilization to digital marketing platforms such as Instagram, where
millions of people had created their social media account, in order to collect and share
information about a product, service or new business. With the chosen platform, it can
take pleasure of generating excellent awareness of venture in the market, that gain the
attention of customers, from national to international level. In the recent time, it is one of
the best and trending digital advertising channels that used by many individuals for
varied reasons.
 It can conduct more practices in appropriate manner, in form of building a legal team in
the workplace who is accountable to handle legal issues and other concepts related to
business law that drive the attention of management toward complying with necessary
laws. By following the current suggestion it can work or perform even better than other
ventures in the market. As the business law compliances enable firm to attract more
investors toward investment that put positive impact on its growth and allow Society
Cafe Oxford to enlarge venture, from small or large, national to international.
 Organization and its owner can also consider other methods as well, such as utilization of
an appropriate leadership style in the workplace that aid to build wide and strong teams
of employee, who can contribute to gain competitive benefit and also support to achieve
set aims that Society Cafe Oxford tends to reach, because of business growth and
unexpected success in the F&B industry. With a better leadership style, it can take
pleasure of managing employees performance and increasing organizational productivity

as well, that is important for any small business to do that. With a better leadership style,
Society Cafe Oxford can increase employees and venture performance successful that
also support in the context of aim achievement and development, that are the most
important operations management accountabilities.
CONCLUSION
On the basis of above discussion, it has been concluded that organization while running
its venture at small level, has gained competitive benefits as it had considered the best growth
strategies and developed the same, which enable employees and owner to take pleasure of
increasing profits. It has achieved strategic aims and objectives in appropriate manner, without
conducting unethical practice that affect adversely upon its reputation in the Food & Beverage
industry. Furthermore, by summing up above discussion, it has been summarized that by using
its key aspects firm has gained a lot of benefits in term of improving venture performance and
increasing the same element in appropriate manner. The utilization of excellent marketing plans
and strategies enabled company to generate small business awareness in the market, where it has
established its outlet in small or tiny area. It has gained the attention of potential and profitable
customers who are able to pay specific amount in exchange for products that they consume and
services that they utilized. In order to grow venture competitively and productively, chosen cafe
has focused on above recommendations that has been stated for purpose of filling gaps that has
been identified in form of gaps & growth potentials analysis.
Moreover, from above study, it has been determined that company will enhance its
operations management, and other major aspects in appropriate manner, by considering the best
tactics and suggestions. By conducting this practice along with consideration of other actions and
approaches, firm will definitely enter into new market at international level and become a large
cafe coffee, which gain the attention of potential and sustainable investors, toward investing in
its growth. It has gained more benefits in bulk by adding value in the context of existing products
and services that is beneficial and essential for it.
REFLECTIVE STATEMENT
While working in a group, individual person gained better experience that they may
utilize to grow and succeed in their career, whether it is personal or professional. Like them, I
also obtained excellent experience of working in a group, as I had gained chance to work with

such an amazing people, who are accountable to fulfil the task and provide desire outcomes to
management or stakeholders such as owner of company. While working with number of
candidates I felt more confident and productive as they all had great ideas about making a small
venture successful in the market. Among all some members are agreed to invest in small
business, while few of them are not ready to take this step and work ahead on that. They are
agreed to make investment in a chosen venture because it is beneficial for its rapid success in the
industry. While rest of the team members or investors may do not take effort to invest in Society
Cafe, as they think that firm is not as successful as other companies in the same sector where it
has established its outlet.
My experience with team work is better because of dynamics that my group have in term
of efficiency related to varied terms such as open communication, conflict resolution, optimistic
thinking and commitment to project.

REFERENCES
Books and Journals
Alawaad, H. A., 2021. Employing Social Media In Public Relations For Marketing For Small
Projects. NVEO-NATURAL VOLATILES & ESSENTIAL OILS Journal| NVEO.
pp.4181-4188.
Bakhritdinovich, I. R. and Tukhtasinovich, M. S., 2021, October. THE IMPORTANCE OF
MARKETING IN SMALL BUSINESS AND ENTREPRENEURSHIP. In Archive of
Conferences (pp. 35-38).
Choudhury, B., 2018. Balancing soft and hard law for business and human rights. International
& Comparative Law Quarterly. 67(4). pp.961-986.
Diaz, A and et.al., 2021. Sustainable product development in a circular economy: Implications
for products, actors, decision-making support and lifecycle information management.
Sustainable Production and Consumption. 26. pp.1031-1045.
Enad, O. M. A. and Gerinda, S. M. A., 2022. Enhancing financial performance of the banks: the
role of customer response and operations management. Journal of Innovation and
Entrepreneurship. 11(1). pp.1-16.
Grabiec, O., 2021. Training Needs and the Benefits of Training for Employees of Polish
Enterprises. European Research Studies. 24(3B). pp.350-360.
Lu, M. and Shen, Z. J. M., 2021. A review of robust operations management under model
uncertainty. Production and Operations Management. 30(6). pp.1927-1943.
Murphy, G., Tocher, N. and Burch, T., 2019. Small business owner persistence: Do personal
characteristics matter?. Journal of Small Business Strategy. 29(1). pp.99-114.
Ugwu, J. N and et.al., 2022. Regulatory impediments to carbon emission mitigation in Sub-
Saharan Africa: the impact of a hostile business environment and high tax burden.
Environmental Science and Pollution Research. pp.1-13.
Wongkar, M., Musseng, A. and Umar, R., 2021. THE STUDY OF MARKET DEVELOPMENT
STRATEGY BY CURLY CHILI FARMERS AT KAKASKASEN I AND
KAKASKASEN II SUBDISTRICTS OF NORTH TOMOHON, TOMOHON CITY,
NORTH SULAWESI PROVINCE, INDONESIA. PalArch's Journal of Archaeology of
Egypt/Egyptology. 18(08). pp.2959-2964.
Online
Society Cafe. 2022. [Online]. Available Through:
<https://www.tripadvisor.in/Restaurant_Review-g186370-d3463453-Reviews-
Society_Cafe-Bath_Somerset_England.html>
The 50 Best Coffee Shops In England. 2021. [Online]. Available Through:
<https://bigseventravel.com/coffee-england/>