Socio-Cultural aspects of Amazon

Socio-Cultural aspects of Amazon
Socio-cultural aspects of Amazon
Social factors, trends and behaviors can affect the performance of Amazon negatively and
positively. It has been analyzed that amazon has impacted people’s daily lives as more
and more people are been involved in purchasing products online which has made them
lazy and also because of this cases related to obesity has increased (Anggadwita and et.al.,
2017).
Staying home and ordering junkies online has severely affected lives of adolescents and
children. It is changing life styles of people, now all youngsters and even elderly aged
people prefer to buy online instead of going out.
Online shopping from Amazon has also affected the small local retailers who owes shop
as no one prefers to go over there and certainly in situation of pandemic, consumers are
ignoring to go outside. This is also increasing health issues among consumers as they
only sit and perform tasks.
On the other hand, Amazon is providing products at door, this is helping consumers in
saving their time and by this they can become more productive.
Now a day’s customers also have change in their attitude, they think that buying online
looks more elite. They have a positive attitude towards online shopping (Ansari, 2018).
Amazon also provides wide variety of products to customers and also according to their
taste and preferences, so they are buying more of it.
Online shopping has becoming hobby and Amazon can grab this opportunity to grow
around the globe. It has enhanced experiences of consumers.
REFERENCES
Anggadwita, G. and et.al., 2017. Socio-cultural environments and emerging economy
entrepreneurship. Journal of Entrepreneurship in Emerging Economies.
Ansari, Z.A., 2018. Socio Cultural Influences on Online Shopping Behaviour. Journal of Business and
Retail Management Research. 13(2).