Socio-Cultural Trends and Marketing Activities

Running Head: Socio-Cultural Trends
Socio-Cultural
Trends
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Socio-Cultural Trends 1
Thus, in the limelight of above mentioned events, the fact should be noted that there are various
socio-cultural factors that can affect the marketing activities of companies in near future. Socio-
cultural factors refer to those factors that are related to society and culture of the community. The
companies present in the business environment make use of socio-cultural factors to identify the
interest and preference of the prospective customers present in the target market and attract them
accordingly. The companies present in the industry need to implement effective marketing
strategies so as to attract the customers and retain their level of interest in the target market
(Kühn, et. al., 2017). Further, it should be noted that there are various socio-cultural factors like
language and education, reference groups, family, status in society etc. that holds the capacity to
attract the customers and influence their behaviour in the external environment. Marketing plays
an important role in shifting the interest of customers towards the product and the company
should induce the sociocultural factors in the marketing activities of the company so as to
increase the profitability of the business in the target market. Talking about education and
language, it should be noted that average level of education in the external environment affect
the interest and sophistication of the customers in the target market. Like, in a society where
there is high degree of customers who are well educated and established (Kolb 2016).
Then in such environment, the company might focus more on the marketing of the product and
analyse little details as well because they believe that the educated people lay more focus on the
specifications of the product shown in the marketing of the brand. The company believe that the
should use more details and explanation on the advertising so as to attract the customer’s interest
in the external environment. Talking about language as the socio cultural factor, it should be
noted that it is important for the organization to analyse the language of the people of the specific
areas so as to market the product accordingly. It is known that people feel more comfortable
when they are being taught or explained something in their regional language (Seo, and
Buchanan-Oliver 2015). So, it should be noted that the company need to create sensitivity
through their marketing actions in the business environment so as to increase the profitability of
the product in the target market. Thus, it should be noted that the change in prevalent language or
education of people could bring a shift in the future marketing activities of the business in
external environment.