Menu Analysis: Improving the Design and Layout of Rodeo Goat's Menu

Running Head: SOCIOLOGY 1
Menu analysis
Author's Name
Institutional Affiliation

PSYCHOLOGY 2
Introduction
The menu of a restaurant is an essential part of the business. It is the look and the feel of
the menu that motivates the customer to browse the different foods of the restaurant and look for
new options. The business of even the most popular restaurant can go down if its menu is not
designed carefully. The paper makes a menu analysis from an actual restaurant and identifies
what makes the menu less than optimal. The restaurant chosen for the analysis is Rodeo Goat in
Dallas.
Market Segment
Rodeo Goat is a popular restaurant in Dallas that enjoys good rating for food and
services. It is a casual joint that offers several variations on burgers & a lengthy craft-beer lineup.
The restaurant remains open from 11 am till 11 pm during weekdays including Sunday and until
midnight on Friday and Saturday. Located on the outskirts of the Design District, the restaurant
does not look promising from the outside (Google Map, 2019). The grey colored building carries
the name of the restaurant in big block white letters on one corner.
When you step inside, you enter a large open-plan space that spells a casual dining
establishment. The interiors are well lit, and there is a well-stocked bar on one side. Two green
topped long tables fill the entire space and are lined by high chair stools for seating. The ceilings
are not too high and carry minimum décor. However, there are TVs mounted to catch your
favorite sport as you enjoy your meals. The main room leads to other smaller room with an
added seated arrangement with tables and couches. The deep green upholstery and the checkered
tablecloth look casual and ordinary. Behind, there is an outdoor space that is complete with a
picnic table and heat lamps. One can enjoy great views of Lake Ray Hubbard from the covered

PSYCHOLOGY 3
patio area. There is a smoky scent of sizzling burgers that lingers on within the restaurant
because of the open-air kitchen grill.
Rodeo Goat is a walkable place and offers good food during lunch and dinner. It is
mostly crowded, and one finds all age groups here, both young and old. The major pull of the
restaurant lies in its great beer section and mushy burgers that are full of flavors and available in
many options. People from all walks of life come here to enjoy a casual meal. The restaurant
may not look very attractive from the outside, but it promises great burgers and fast services. It is
well maintained and clean, and the staff is polite and courteous. The server even helps out their
guests in making good choices. The evenings are more crowded, and occasionally one might
find long lines at the restaurant. The place can be a little noisy because of the concrete floor and
the building style. However, one can certainly enjoy their meals with the least interference.
The Menu
There is no denying that Rodeo Goat is a popular restaurant that enjoys a regular influx of
customers, thanks to its food and casual ambiance. However, when one looks at the menu, it is
easy to see that there is a scope of improvement (Rodeo Goat, 2019). The menu is a simple one
and done in red and black print on a white background. The name of the restaurant is written
clearly at the top, and below it, the popular wording of the joint” We grind so fine” are written
on a red ribbon or sash, just below the Battle of the burger, The Normandy vs. Dad Bod is
depicted, and the details are written in blue. The rest of the menu place is covered with food
items and details of burgers, appetizers, sides, greens, and desserts. The lower end of the menu
carries the address, contact and web details of the restaurant. The major space of the menu is
covered with the burger offers from Rodeo Goat.