This article annotation discusses the concept of sustainable business model innovation in the agri-food sector. It explores the challenges and possibilities of implementing sustainable practices in the industry. The article also examines different theories and concepts related to business model innovation and sustainability. The key actors in the article include business model innovation, agri-food, and systemic review of literature. The reading provides insights into the complexity and maturity of business models in the agri-food sector and emphasizes the need for sustainability and innovation.