Selfies and Gender: A Visual Framing Theory Analysis

Running head: SOCIOLOGY
SOCIOLOGY
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SOCIOLOGY1
The theoretical Framework
Visual framing theory will be discussed in this assignment. This includes the framing of the
challenges and the issues through the visual images that are accompanied by the texts (Rodriguez
& Dimitrova, 2011). The context of framing refers to the influence by the organizational
message towards the audience perception of whereabouts (Goffman, 1974).
The analysis incudes four of the major levels through the visual framing contexts. These are
1. Denotative systems
2. Stylistic-semiotic systems
3. Connotative systems
4. Ideological representations
According to Rodriguez and Dimitrova (2011), the visuals initiates in altering the perception of
the audience in the powerful ways as they are less intrusive than words. The context of visual
framing furthermore shows a new pathway for the development of the theory towards the future
research (Coleman, 2010). This is one of the best theory for using as the foundation of the
capstone regarding the analysis regarding selfies.
For conduction of this research among the variation and differences among the selfies of female
and male celebrities on the platform of Instagram , it has been assumed that the female
population takes and post more number of pictures which are selfies of themselves for
controlling their own representation as compared to the men selfies in the social media
(Loewenberg, 1999). According to the statistics and the studies of Matthews (2014), men has
been reported to take more number of selfies as compared to men, but men who are over the age
of 40 years tekane more number of selfiess as compared to women who are more than 40.

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Selfies and Gender
Remarks regarding the feminine attitude of men towards posting selfies in the social media has
been a topic of debate. There lies some of the emasculating and threatening actor of the men
towards being thee subject of similar gaze as compared to the women. There lies some of the
major vulnerability that is connected and associated with selfies. This includes being goofy,
letting people guard downwards and sharing of personal information and a part of one self. These
are some of the major factors that the men don’t generally perceive as rewarding and beautiful
(Benson, 2014).
There are numerous of male who takes and loves to take selfies. The list includes famous
celebrities and pop stars like Justin Bieber, snoop Dogg and actors James Franco. However the
stigma and the discrimination that is associated with the men and the nature of the men taking
selfies is simply not digested by the society the concept of men uploading selfies o the social
media is totally unacceptable by the society and often targeted as the object or the topic of satire
and humor. The reason behind this issue and the challenge of the societies unacceptance attitude
is that selfies are basically perceived and viewed to the feminine. This is because the term is
subjected and though to be associated with something lame and suspicion of homosexual
tendencies (Benson, 2014; UrbanDictionary.com, 2012).
As per the article of the statistics by authors for EliteDaily.com, there were some of the eight
major reasons targeting why accepting of the fact regarding men taking selfies has been denied
and why it is not right for men to take selfies. The write up illustrates the idea and the knowledge
of selfies being a feminist approach and a feminine action highlighting that selfies are just made
and discovered for women. This is because selfies acts as the medium for the female population

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to show case their new things like their new hair color or their make or their lip shade or their hot
outfits, or their freshly done pedicures or their love for their cue puppies.
Methodology
In the event that arms were unmistakably noticeable in the post or on the off chance that his or
her face was not appeared, at that point it didn't consider a selfie (except if a cell phone as well as
an all-inclusive arm(s) is plainly obvious). Nonetheless, it counted as a selfie if there was more
than one individual in a gathering selfie, another person was holding the camera or cell phone,
and that photograph was posted on the superstar's record. A visual substance investigation was
the fitting approach since it is an efficient, observational strategy utilized for testing theories
about the manners by which the media speak to individuals, occasions, circumstances, and so
forth. (Van Leeuwen and Jewitt 2001).
The scheme of the coding was organized by the celebrity with the inclusion of each of the coding
sheet that includes the clothing, visual modality, nudity and posing.
On the basis of the study by Hatton and Trautner (2011), it has been noted that nudity and
clothing has been referred to the sexual nature of the selfies within the terms of the amount of the
clothing in the selfies.
Visual methodology alluded to the confining gadget show that was illustrated by Bell (2001)
amid the second dimension of visual encircling of expressive semiotic frameworks (Rodriguez
and Dimitrova, 2011).