International Marketing of Sodashi in Singapore and Hong Kong Markets

Running head: INTERNATIONAL MARKETING
INTERNATIONAL MARKETING
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Author’s Note:

INTERNATIONAL MARKETING
Contents
1.Introduction...................................................................................................................................3
2. Company and product overview:.................................................................................................3
Sodashi Market Analysis:............................................................................................................3
3. Industry Analysis.....................................................................................................................4
4.Consumer Profile......................................................................................................................5
5.Market Analysis........................................................................................................................7
Country 1: Hongkong..............................................................................................................7
Country 2: Singapore...............................................................................................................8
6. Recommendation...................................................................................................................11
7. Conclusion or feasible for the product in future........................................................................13
8. References..................................................................................................................................14
Appendix 1:...................................................................................................................................16
Appendix 2:...................................................................................................................................18

INTERNATIONAL MARKETING
1.Introduction
The industries, their location and sizes are the factors that limit the markets of Australia.
Most of the businesses in Australia are small and medium in size. They are searching for
opportunities in the markets overseas, in order to expand their marketing and business activities.
Asia Pacific is an area where numerous businesses from Australia focus on growing their
markets internationally. This suggests that there occurs a continued economic growth in this area
with varying opportunities in the different countries. International marketing is a great strategy to
expand business; however, it is tricky as well as challenging because the marketing environment
and consumer groups are different in each country (Panayotou, 2016). This report will be
exploring the International Marketing of the company Australian company Sodashi in Singapore
and Hong Kong Markets.
2. Company and product overview:
Sodashi Market Analysis:
Sodashi is a natural skin care products manufacturing organisation and is based in
Western Australia. Since the establishment of the organisation in 1999, the company has come a
long way based on the values and principles adapted by the company. The company believes in
making high quality products with unique formulas. The unique selling preposition are the
formulas that are developed by the company is based on the natural ingredients are claimed to be
in their purest, unadulterated form.
The aim of the company is to provide people with glowing and radiant skin

INTERNATIONAL MARKETING
There has been a huge growth rate of Sodashi business as they supply their products to
the largest spas of the world. Sodashi is currently at the top in the skincare industry with its
branches in over 25 countries (Sodashi Skincare, 2018).
3. Industry Analysis
Domestic
The industry in which the organization operates is the Skin Care segment. The revenue of
the industry amounts to US$1,646m in 2018 whereas the expected growth is expected to be
annually by 4.7 % (1). Thus it can be said that the growth prospect of the industry is lucrative.
The competitive advantage is that globally, the trends for skin care products vary region
wise. For instance, in the Asia Pacific region, Skin lightening and skin brightening product are of
great demand while Anti aging creams have a higher demand in European or North American
regions and in the more dries regions like that of Argentina and Brazil, consumers have an ever
increasing need for sun protection creams (Statista, 2018). Skin Care is an industry, which is
very dynamic owing to constant innovative product launches by the manufacturers and evolving
trends of the consumer. Multi utility products like color corrector balms, lip balms daily defense
creams and other products like body lotions, anti-ageing creams, body massage creams , skin
whitening, sun block lotions, wart removal lotions, acne removal products, skin nourishing
creams and many more are included in the skin care product range. In Australia, NICNAS
regulates the manufacture as well as import of chemicals for 'industrial' use, which includes
cosmetics, skin care etc. Therapeutic Goods Administration (TGA) is another body that regulates
the operations as well (2). As Australia is a country that encourages trade there are hardly any
barriers in business.