Marketing Strategies for Corporate Travelers in Sofitel Hotel, Darling Harbour

SOFITEL
HOTEL,
DARLING
HARBOUR

EXECUTIVE SUMMARY
• The organization is having the most effective and suitable working function
within the market
• They are developing their marketing plan for the development of working
process within the firm
• The marketing strategy of maintain online promotion and also various sales
strategy are being provided in the paper
• The planning for increment of the occupancy for the development of
corporate travelers is being provided

INTRODUCTION
This presentation is based on the corporate
travelers in the Sofitel Hotel, Darling Harbour
which is in the way to improve their marketing
strategies. The presentation will provide the view
on the various marketing strategies for the
improvement of the firm operational function
within the market.

ORGANIZATION
• Sofitel, Darling Harbour is the exotic five-
star hotel that is present in Sydney
• It is one of the luxurious hotel in Sydney
• The hotel is just five minute walking from
the central business district of Sydney
• It has 590 stylish guestrooms which also
include 35 luxurious suites