Problems with Ticket Cancellation in Ticketmaster

Running head: SOFTWARE DEVELOPMENT IT
Software Development IT
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SOFTWARE DEVELOPMENT IT
Table of Contents
1. Introduction......................................................................................................................2
2. Online Booking of Event Ticket in Ticket Master..........................................................2
3. Problems with Ticket Cancellation..................................................................................3
4. Working principle of Online Ticket Selling....................................................................4
5. Primary and Secondary Market.......................................................................................4
6. Issues in Primary and secondary Market.........................................................................5
7. Cancellation and Reselling Problems in Ticketmaster....................................................6
8. Cancellation flow in Ticketmaster...................................................................................7
9. Existing Technologies for ticket Transfer and Cancellation...........................................8
10. Indian Railways booking system and waiting list.........................................................9
11. Conclusion...................................................................................................................11
References..........................................................................................................................12

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SOFTWARE DEVELOPMENT IT
1. Introduction
In this age of technology, the online ticket booking system has been growing
continuously as it offers the benefit of buying and cancellation of the tickets as per the
convenience of the customer. A research is undertaken in order to research about an online
ticketing website that is called Ticket master. The main focus of the research is to identify the
cancelation problems that are faced by the customers after purchasing a ticket from the primary
website. Ticket master is a website that strives to put fans at first and work according to feedback
provided by the fans. However, problem arises on event of cancellation of a ticket. The research
aims in suggesting proper technological solutions in mitigation of the problems faced by the
Ticket master. The problems that are faced by the cancellation of the tickets in ticket master
include absence of appropriate mechanism for ticket cancellation. For ticket cancellation, the
customers need to visit another page for refund by filling up of a form. Furthermore, according to
the terms and condition of ticket master, there are certain constrains on a customer regarding the
cancellation of the tickets. Such constrains regarding cancellation of tickets are enforced mainly
because ticket Master face a number of problems regarding the reselling of tickets. A literature
review has been undertaken in order to identify the problems and the issues associated with the
ticket cancellation and to propose a solution to the problem.
2. Online Booking of Event Ticket in Ticket Master
The ticket master provides the fans an opportunity to book tickets online for the event
that they want to be a part of. With the advent of internet and different online services, online
buying and selling of the tickets have grown significantly (Fromthisseat.com. 2018). The tickets
associated with any concert or any sporting events, are purchased from the original seller which

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SOFTWARE DEVELOPMENT IT
is known as primary ticket market. When the ticket is bought from a reseller, it is known as a
secondary ticket market. The primary market of ticket selling is known Ticket master. The
Ticketmaster charges for few services upon checkout. The primary market of the ticket includes
the ticket sold by the promoters, sporting bodies, service providers that constitute the authorized
ticket sellers (The British Library. 2018). The resellers of the ticket on the other hand constitute
the secondary market. The secondary market is created by the resellers who sell the tickets that
are previously sold in the primary ticket market. There are several factors behind the selling and
reselling of the tickets. One of the secondary market companies that are operating in the Ireland
is Seat Wave. The Ticketmaster had acquired Seat wave in the year 2014.
3. Problems with Ticket Cancellation
In order to understand the problems associated with the cancellation of tickets sold by
ticket master, it is essential to understand the potential restrictions on the ticket reselling.
Enforcement of the various restrictions associated with the online ticket cancellation give rise to
the problems associated with the cancellation of the tickets. It has been observed that
Ticketmaster cannot guarantee any refunds on exchanges even if the event has been cancelled
(Event Ticket Sales 2018). It has been observed that the website Ticketmaster has condition of
no resale, transfer or refund, which becomes problematic. Appropriate solution to the problem is
needed to be identified so that the problems associated with the reselling can be addressed.
According to the guidelines of consumer’s legislation, increases in transparency for the
consumers are needed to ascertain. Thus, Ticketmaster informs the customers about the policy of
ticket reselling and the refunds (D3c7odttnp7a2d.cloudfront.net. 2018). It is essential to identify
and understand the process by which the problem associated with reselling of the tickets can be