Marketing Plan for Solar Camping Tent - Innovation and Entrepreneurship

Running Header: Innovation and Entrepreneurship
Innovation and Entrepreneurship
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Innovation and Entrepreneurship
Contents
Introduction................................................................................................................................3
Company description.................................................................................................................3
Mission and vision statement.....................................................................................................4
Market entry strategies:..............................................................................................................4
Pricing strategy...........................................................................................................................5
Situational analysis.....................................................................................................................5
PESTEL Analysis...................................................................................................................5
SWOT analysis.......................................................................................................................6
Marketing mix strategy..............................................................................................................7
Target audience..........................................................................................................................9
Budget allocation.....................................................................................................................10
Conclusion................................................................................................................................10
References................................................................................................................................12

Innovation and Entrepreneurship
Introduction
Business plan is a document which is termed or referred as the outline or the path through
which the business entity will be making the accomplishment of the desired objectives or
goals (Abam, 2018). The below presented marketing plan has been developed by the business
corporation for promoting and establishing a distinct image of the Solar Camping tent in the
market and new regions.
There are a wide range of ideas which are available for the organization at large, but the
feasibility of a plan depends on its practical implementation (Armstrong, Kotler, Harker &
Brennan, 2015). So among this wide range of idea, not all of them can be chosen for
implementation. Hence, for the sake of implementation, the idea related to the Solar Camping
Tents has been chosen by the Oxford College of Marketing in 2017.
Product description
The prime product on which the presented business plan is focused is the solar camping tent.
Ergonomically design is the firm that has been used by the business entity for designing the
solar camping tents, this form of design is practically used for developing the product.
(Arrawatia, 2018). The tents are fully advanced with some upgraded features such as they are
bright and peculiar and is also attached with a USB adaptor with lithium batteries. The given
features are very easy to use after the solar camping tent is connected to the given solar
panels. The individual who will be camping under the sola tent will be able to make use of all
the features and electronic equipment charged and get lighting facilities as well and that to
without making any kind of additional expenses. And these features are the biggest reasons
due to which the business entity will be able to stimulate and attract the consumers on large
scale thus offering them set of innovative solutions. If the electronic devices and equipment
refuse to function the camping trip will become quite difficult in nature. And this is another
reason or the main purpose, due to which the product is able to seek more and more attention
of the customers who love camping and will also be able to enjoy the technological aspects as
well. Moreover, the solar camping tent will also allow the tourists to travel to remote areas
with their technological devices such as mobile, lights, small fridge, laptop, fan.

Innovation and Entrepreneurship
Mission and vision statement
Solar is a renewable source of energy and by making use of this energy number of products
has been developed and the same is the solar camping tent. The prime objective of the
presented article is to develop and establish the image of the solar camping tent in the
markets and new regions. Hence, if any individual is planning for a trip and for which require
a tent then this article will aid in making the choice for the best will suit the needs (Caroline,
Compte & Leite, 2018). The vision of the business entity is to provide best quality of product
by making use of solar energy which is a renewable source of energy, thus supporting the
environment and revolutionizing the technological sector with the innovative solar product.
Market entry strategies:
Two areas that the company needs to consider when marketing the product to New Zealand
are the legal requirements and the style. For the legal requirements, the New Zealand Federal
Government has placed policies concerning important requirements for products such as the
product having to be of accepted quality and the product has to be fit for the purpose it was
made, which are the most important regulations for the product known not only in this
specific country, but worldwide. Otherwise the consumer has the right to have the product
purchased, replaced with another product or one of the same type, or have it refunded. There
are many colours which appeal to the New Zealand population. Some of the main colours are
black, blue and red. All these colours represent New Zealand and are appealing to the New
Zealand population. For our product to be successful the style must appeal to New Zealand.
The tents will come in blue, red and black/orange. We will also imprint a silver fern on each
of our tents. Representations of colours in New Zealand Red represents power, energy,
passion, desire, speed, and strength Black represents sophistication, formality, elegance,
wealth, and mystery. Blue Represents peace, harmony, unity, trust, truth, security,
confidence, conservatism and loyalty The silver fern is a powerful and emotional symbol of
inspiration for New Zealand people at times when it matters. A badge of a silver fern is worn
by soldiers in the military and is also imprinted on the New Zealand cent
Pricing strategy
The business corporation is planning to make use of a decentralized strategy as a pricing
strategy. The organization prefers this methodology over the unified procedure on the
grounds that the decentralized technique concentrates more on a particular goal for the