Innovative Idea for Tourism Industry: Solar Camping Tent

This report explores the innovative idea of solar camping tents for the tourism industry. It includes a value proposition, macro and micro environmental analysis, and idea development using mind maps and 6 hats Imagineering. The report also discusses the benefits of innovation and the importance of eco-friendly solutions in the industry.

Running head: SOLAR CAMPING TENT
SOLAR CAMPING TENT
Name of the Student
Name of the University
Author Note

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Executive Summary
Innovation forms an important aspect of the organization and any organization which wants to
achieve success in the long run is required to innovate and come up with more eco-friendly ways
of doing business. The primary aim of the given report was to understand the different innovative
scopes which exist in a business environment with respect to the tourism sector and come up
with one idea which can be successful. Hence, the idea of solar camping tents have been used
and the idea has been analyzed with respect to Mind maps, 6-hats Imagineering and macro
environment analysis. The idea has various positive prospects.

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Table of Contents
Introduction......................................................................................................................................4
Methodology....................................................................................................................................4
Development of ideas......................................................................................................................4
One idea development and analysis.................................................................................................5
Value proposition of the idea and innovation to attract the different customers.............................5
Macro and micro environmental analysis........................................................................................6
Pest Analysis................................................................................................................................6
Trend analysis..................................................................................................................................8
Idea box...........................................................................................................................................8
Brain storming.................................................................................................................................9
Mind maps.......................................................................................................................................9
6 hats Imagineering........................................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................12

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Introduction
Innovation forms the key aspect of any industry and with the recent developments in the
field of technology and other aspects related to the hospitality, it is important for any industry to
ensure that it is able to provide value offerings to the different consumers and based on this, it is
able to bring out new products for the market which when used, be cost effective and valuable to
the different customers (Thomas & Wood, 2014). The aim of the report is to go through a wide
range of innovative ideas and select one of them for the development and analysis. The benefits
of the innovative idea will also be provided.
Methodology
The methodology which shall be followed for the given report is as follows:
 Ten different ideas will be analyzed which shall be applicable to the innovative aspect in
the tourism industry
 One of the ideas shall be chosen for developed
 The external market shall be analyzed effectively and the idea which has been chosen
shall be developed for further analysis
Development of ideas
Innovation cannot be restricted to a particular domain and various ideas can be developed
for the success of the industry. The different ideas which have been developed have been stated
as follows:
1. Edible cup- This cup can be consumed and can contributed towards the saving of paper.
2. Easy check-in service- Online checking so that thee tourists can directly avail to their
rooms.

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3. Mobile money transfer services- So that the travelers can travel cash less.
4. Remote control available in the room- This shall promote automated services and
technology which shall improve customer service.
5. Workflow management tool- To enable effective functioning of the different hotels.
6. Technology in the room for adjusting air condition: In the form of speech recognition or
other means (Zach, 2016).
7. Technology that is wearable: Like smart watch and shoes
8. Website platforms for comparing hotel prices: Like Trivago and other websites
9. Available of free Wi-Fi in the hotels: Which shall enable convenience to the different
consumers
10. Solar Camping Tents: Which shall allow safety and security of the different consumers.
One idea development and analysis
Although there are a wide range of ideas which are available for the organization at large,
not all of them can be chosen for implementation. Hence, for the implementation aspect, the idea
related to the Solar Camping Tents has been selected (Oxford College of Marketing., 2017). The
reason why the solar camping tents have been chosen is because to take a break from the daily
life, camping serves as an interesting escape. Moreover, using solar technology, the solar camps
can be used in order to ensure that the tents are safe and promote success.
Value proposition of the idea and innovation to attract the different customers
The solar camping tents as described in the diagram has been designed in a manner such
that they are practical ergonomically. The tents will be bright as well as quirky and will comprise
of a USB adaptor with lithium batteries (Armstrong et al., 2015). When this shall be connected to
a solar panel, an individual who will be camping using this tent will be able all their electronics

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charged and get lighting facilities as well. Hence, the given camping tents aim to attract the
different consumers by providing them with innovative solutions. Camping becomes quite
difficult in nature when the electronics refuse to function (Weidenfeld & Hall, 2014). Hence, for
this purpose, the tent will be attracting the customers who enjoy camping and would be able to
enjoy the technological aspects as well.
Figure 1: The solar camping tent design
Source: ( As designed by the author )
Macro and micro environmental analysis
Pest Analysis
The PEST Analysis helps in understanding the different aspects of the external
environment. The different factors of the PEST Analysis have been given as follows:
Political These factors can be largely concerned

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with the government legislatives with
respect to camping, the product rights, and
licensing and trade regulations (Zach &
Hill, 2017).
Economical These comprise of the different factors like
the purchasing power of the people, their
income and the economic strata.
Socio-cultural This can comprise of the lifestyle of the
audience, the behavioral aspect and their
perception towards camping and using
ecofriendly technology (Kozak & Svensson,
2017).
technological These comprise of the latest talent in the field
of technology and the development of the
present technology available.
Micro environmental analysis can comprise of the Porters Five Forces Analysis which
helps to understand the different factors as present in the industry.
Power of buyers HIGH This is because, there a
wider choices available for
them.
Power of Suppliers MEDIUM The power of suppliers is
considered to be low because

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of the wide range of suppliers
available
Competitive rivalry HIGH There are various other
companies providing the
similar product (Hair Jr &
Lukas, 2014).
Substitute products LOW No substitutes available
Threat of New Entrants HIGH Attractive industry, hence
threat is high.
Trend analysis
The global tend market is expected to grow extensively at a CAGR of around 4.7%
during the year 2018 and 2021. The driver of this growing trend is the rising popularity of the
outdoor activities which are primarily recreational in nature (Enckell , 2015). These days, the
popularity of activities like the hiking, fishing and snow sports has increased and it can be
considered to be a manner in which stress can be relived. Hence, for this purpose, the camping
tents have become very popular.
Idea box
Material Shape Size Location
1. Net Round Small Office
2. Plastic Oval Huge Car
3. Glass Cube Standard Outdoor

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4. Paper Flexible Medium Home
Hence, after analyzing the idea box, the map has been designed.
Brain storming
The brain storming which took place was with respect to the materials to be used, the
idea to be applied, the selected target audience, and the different facilities as provided by the
product, the value proposition and the pricing.
Mind maps
Figure 2: Mind map of the tourism industry innovative direction
(Source: Cathcart, 2017).

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The following mind map has been created where the top trends in the industry have been
defined adequately (Cathcart, 2017). Moreover, the different types of tourist have been
described, the reason for travelling has been defined, the categories of places as well as itinerary.
The target of the given product is to attract Sports tourist and Econ tourists who travel for leisure
purposes and enjoy love entertainment.
6 hats Imagineering
Figure 3: The 6 hats Imagineering for the idea development
Source: As created by the author

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Conclusion
Therefore, from the given it can be stated that the given set of innovative ideas which
have been developed are considerably popular and the market for the product has also been
increasing considerably. Hence, different mind mapping, 6 hats Imagineering tools and others
have been used for idea implementation tools.

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References
Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction.
Pearson
Cathcart, R. B. (2017). Ecological Echo-Chamber: Sci-Fi Macro-Imagineering. Geographos, 1-
50. Retrieved from :https://www.researchgate.net/profile/Richard_Cathcart/publication/
312232745_Ecological_Echo-Chamber_Sci-Fi_Macro-Imagineering/links/
5877b20708ae6eb871d15efa/Ecological-Echo-Chamber-Sci-Fi-Macro-Imagineering.pdf
Enckell , M. (2015, October 13). hospitality and tourism field mindmap. Retrieved from Prezi:
https://prezi.com/5yds6flytsxc/hospitality-and-tourism-field-mindmap/
Hair Jr, J. F., & Lukas, B. (2014). Marketing research (Vol. 2). McGraw-Hill Education
Australia.
Kozak, M., & Svensson, B. (2017). Innovation and Tourism Destination Development.
Routledge.
Oxford College of Marketing. (2017). The Impact Of Micro and Macro Environment Factors on
Marketing. Retrieved from Oxford College of Marketing:
https://blog.oxfordcollegeofmarketing.com/2014/11/04/the-impact-of-micro-and-macro-
environment-factors-on-marketing/
Thomas, R., & Wood, E. (2014). Innovation in tourism: Re-conceptualising and measuring the
absorptive capacity of the hotel sector. Tourism Management, 45, 39-48.

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Weidenfeld, A., & Hall, C. M. (2014). Tourism in the development of regional and sectoral
innovation systems. A. Lew, HC M, & A. Williams, The Wiley Blackwell companion to
tourism, 578.
Zach, F. (2016). Collaboration for innovation in tourism organizations: leadership support,
innovation formality, and communication. Journal of Hospitality & Tourism
Research, 40(3), 271-290.
Zach, F. J., & Hill, T. L. (2017). Network, knowledge and relationship impacts on innovation in
tourism destinations. Tourism Management, 62, 196-207.