Marketing Principle of Solar Industry in Australia

Running head: MARKETING PRINCIPLE
MARKETING PRINCIPLE
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1MARKETING PRINCIPLE
Table of Contents
Introduction................................................................................................................................2
Background of the solar industry in Australia...........................................................................3
Target audience..........................................................................................................................4
Target market.............................................................................................................................4
Communication goals.................................................................................................................5
Message design for customers...................................................................................................5
Promotional mix.........................................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

2MARKETING PRINCIPLE
Topic: Marketing principle of the solar industry and their advancement in the
Australian market.
Introduction
Solar energy is one of the most important alternatives that people use for the
sustainable maintenance of the environment. Thermal energy is processed by the solar
radiation and solar thermal conservation is the key aspect, which converted into electricity or
power. Solar thermal electricity is also known as concentrating solar power, and this is
designed for the large-scale power generation process. This is a growing industry in Australia
as the consumption of electric uses are less and people love to have renewable energy
resources with them. The commercialisation of this system is very relevant as the
environmental sustainability will be furnished through the process. Almost 8,454 MW
Photovoltaic solar power has been installed by the Australian government in June 2018
(Bahadori and Nwaoha 2013). In the case of renewable energy commercialisation, Australia
has made a rapid increase. Broken Hill Solar Plant in South Wales, Greenhouse River Solar
firm, Sundrop solar power plant all these are important from the Australian perspective to
have enough amount of renewable resources with them. The use of solar energy is low as the
uses become less. About 0.1% solar energy used in this process and customise the process of
renewable energy supply in Australia is the key approach that provides a sustainable balance
in the environment (Abc.net.au 2018).
In this report, solar energy uses and their target audience is the key topic to be
discussed. The industry needs to take a better promotional strategy to reach a good amount of
target customers. Most of the solar plants are advancing into sales promotion, direct and
digital marketing and advertisement as the business evolved through the process is engaging
customers to low-cost electric uses.