Introduction of Solar Printer in the Market

Running head: ENTREPRENEURSHIP
Entrepreneurship
Name of the student
Name of the university
Author note

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Executive summary
In the current business scenario, excessive uses of non-renewable energy have started
creating the market crisis Due to this reason, fuel cost is also increasing in a rapid way. In
order to deal with the situation, demand for substitute energy resources has increased in the
market. In this study, the new idea which has been mentioned is about the introduction of a
solar printer in the market. The company named Power ltd. has decided to bring the product
to the market for controlling the energy cost as well as the carbon emission in the global
energy industry. The solar printer is one of the creative business ideas in the current business
industry.in order to bring the idea to the market the company named power ltd. needs to focus
on grabbing the attention of the customers

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Table of contents
Introduction....................................................................................................................3
Business model canvas...................................................................................................3
Proposed Business Model Canvas..................................................................................5
Market feasibility...........................................................................................................7
Technical Feasibility......................................................................................................9
Financial feasibility......................................................................................................10
Human resource feasibility...........................................................................................10
Conclusion....................................................................................................................12
Reference list................................................................................................................13
Appendix 1...................................................................................................................15
Appendix 2...................................................................................................................17

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Introduction
In the current business scenario, excessive uses of non-renewable energy have started
creating the market crisis (De Massis et al. 2015). Due to this reason, fuel cost is also
increasing in a rapid way. In order to deal with the situation, demand for substitute energy
resources has increased in the market (Slater, Mohr and Sengupta 2014). In this study, the
new idea which has been mentioned is about the introduction of a solar printer in the market.
The company named Power ltd. has decided to bring the product to the market for controlling
the energy cost as well as the carbon emission in the global energy industry. Uses of energy
in the school, office mall and different paces have increased. Due to this reason excessive rate
of energy consumption, it has become very expensive. In this situation the company named
Powered ltd. has introduced the solar printer in reasonable ranges with carbon emission free
features. It is portable and can be carried easily.
Business model canvas
As stated by Tan and Chua (2018), before developing any business model, the
company needs to focus on its Customer segmentation. As the product will be developed for
school, college, offices, hotels and different institution, therefore this can be said that from
the demographic segmentation, the company will focus on income level and age. The people
who mostly visit in the public places are being targeted by the company. On the other hand,
depending on the income level, middle class and lower class people are being targeted by the
company.
If the value proposition of the product is being analysed, it will be identified that the
company will provide the portable solar printer with the zero carbon emission (Wagh and
Walke 2017). The main feature of this product is it will be able to print 3 papers at a time,
which is quite unique in the market. As the organization has decided to provide this product

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in the reasonable range in the market, therefore, with its reasonable price it will be able to
grab the attention of the customers.
Customer relationship is very important in the case of introducing any product in the
market (Arafa, Said and Elwany 2017). Due to increasing consumption as well as its
increasing cost, people have become worried about the situation (Tsalikis and Martinopoulos
2015). On the other hand, due to various campaign from government and nongovernmental
organizations, people have become conscious about the environmental pollution. In this
situation, this kind of initiatives will help to attract the customers towards it.
Market research can be considered as the major activity of the company (Kannan and
Vakeesan 2016). Before developing any product on the market, the company needs to focus
on analysing the competitive products in the market. In this situation the concept, which will
be developed in the market needs to be tested before introducing in the market. By analysing
the current market situation the product will be commercialized by the company so that
people will be informed about it (Eicker, Demir and Gürlich 2015).
Key resources of Power Ltd. is its employees. By using the modern technologies in its
products the company has got the chance to increase the quality of its product. On the other
hand, this can be said that the manufacturing cost of the product is low, this will be helping
the company in the case of dealing with the financial risks. Brand value, partnerships,
employees, customer database and technological resources are the major strength of the
company.
In the energy industry, the key partners of the company are the local news channel,
suppliers and stakeholders are the key partners of the company. If the business revenue
structure of the company is being analysed, it will be identified that

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Proposed Business Model Canvas
Key Partners
 Energy
meter
manufacturer
 Solar
installation
organizations
 Research
centers
depending
on
sustainability
 Advertisers
 Associates
 A cluster of
brands and
many more
 Subsidiaries
Key Activities
 Webservice
device
 Sales
 Direct
purchasing
 Supply chain
management
 Merchandisin
g
 Refresh stores
Value Propositions
 Carbon
emission free
product
 Advanced
and portable
technological
device
 Great range
of
promotions
and
discounts
 Availability
in
supermarkets
 Commercial
energy audits
 Leed
certification
Consumer
Relationships

 Long term
service
 The
organizational
culture of
consumer first
 Price based
 Users
community
 Various
discount offers
for the loyal
customers
 Customer
satisfaction
Key Resources
 Analytic
Channels
 Smart Appliance Service and Repair
Consumer Segments
 Huge potential