Practical Solutions for Faculty

Running Head: SOLUTION PLAN FOR LATUREAE 1
FOUNDATIONS OF INFORMATION SYSTEMS
Assignment 2 – Solution Plan
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SOLUTION PLAN FOR LATUREAE 2
Table of Contents
Introduction................................................................................................................................3
Primary key and supportive key.................................................................................................3
Link between keys and external sources....................................................................................7
Stockholders and relationship....................................................................................................8
Recommendations....................................................................................................................10
Conclusion................................................................................................................................11
References................................................................................................................................12

SOLUTION PLAN FOR LATUREAE 3
Introduction
Latureae, a company of health and wellness in Australia with a lot of corporate customers.
The company collaborates with 1500 suppliers in order to serve more than 100K customers
every week. Analysis of the primary and secondary activities of the company as per Porter's
Value Chain Model enables establishing a link between them. There are several sub-activities
associated with the primary and secondary activities of the company. In the current
discussion, tested and verifiable solution to address the limitations of the contemporary
business problem will be undertaken. Principles of agile management will be used for
recommending blueprints to Latureae management.
Primary key and supportive key
The Company has several primary activities along with supporting activities. The main
primary activities of the organization comprise Inbound logistics, production, outbound
logistics, marketing and sales, and services (Costantino et al, 2012). A brief understanding of
the primary activities of the organization is necessary prior to establish link between these
activities.
The inbound logistics of the company comprises of the actions undertaken to make sure
supplies of the organization to manufacturing finished products is of particular quality and
arrives within the specified time frame. This is a primary activity as it ensures the final
quality of finished products by checking the quality of raw materials. The organization
already has existing tie-ups with several suppliers, which delivers approved quality of raw
materials to the manufacturing facility of the company (Konecka, 2010). The company’s
transportation facility ensures the raw materials necessary for production are brought into

SOLUTION PLAN FOR LATUREAE 4
maintaining appropriate standards of quality and within the specified time period. Bringing in
raw material at the appropriate time also ensures the un-hindered flow of activities at the
manufacturing hub. The warehousing facility of the company ensures that the raw materials
are kept at adequate temperatures to prevent them from getting spoilt. In order to maintain
standardized raw material from empanelled suppliers, the company maintains adequate
relation with them. Thus, it ensures delivering satisfaction to end customers hence it creates
value. The sub-activities of inbound logistics comprises of servicing trucks and parts along
with staff training procedures.
Production activity for the company includes the processing of raw materials to
manufacture finished products. In the absence of proper production, it will not be possible to
transform input into output for the organization, hence it is regarded as a primary activity in
the firm. The production processes are conducted as per standardized production processes
for health and wellness products in Australia. The production process of the company
maintains high quality to maintain customer satisfaction regarding final product quality.
Thus, it ensures delivering satisfaction to end customers hence it creates value. The
associated sub-activities of production activity include the installation of production
machinery, conducting their repairs, and overviewing the operating system that ensures
production processes at the factory.
Outbound logistics is one of the most crucial activities of the primary activities of the
company and ensures the delivery of the final product to the market. In case the product does
not reach end customers in their suitable state or quality then they will not be accepted by
customers hence this comprises one of the primary activities. The company has its own
inventory where the final products are stored in batches and sent to respective clients as per
their supply schedules. From the inventory based upon orders, the final products are
transported to respective client stores and warehouses (Kannan, & Choon Tan, 2010). It