(Solved) Assignment on Business Decision Making

BUSINESS DECISION
MAKING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Determining plan for collecting data.....................................................................................3
1.2 Survey methodology and sampling frame............................................................................4
1.3 Preparing questionnaire for collecting data...........................................................................5
TASK 2............................................................................................................................................7
2.1 Interpretation of data from survey.........................................................................................7
2.2 Interpretation and analysis of outcomes with context to conclusions...................................9
Theme 1.......................................................................................................................................9
Theme 2.......................................................................................................................................9
Theme 3.......................................................................................................................................9
2.3 Application of dispersion for data interpretation..................................................................9
2.4 Drafting conclusion by using quartile and percentile.........................................................10
TASK 3..........................................................................................................................................11
3.1 Representing outcome of survey through spreadsheet........................................................11
3.2(b) Providing graph along with trend line of growth of sales and profit..............................13
3.3 Poster presentation..............................................................................................................14
3.4 Preparing formal report for Retail Times Magazines.........................................................14
TASK 4..........................................................................................................................................15
4.1 Describing characteristics of various information system..................................................15
4.2 identifying critical path with context of network diagram..................................................17
4.3 Application of financial tools for decision making.............................................................18
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21

INTRODUCTION
The present study is giving brief discussion about various business decision tactics and its
importance in current market. The present report is giving brief discussion about primary and
secondary research of reasons which are impacting on high street shops and malls due to
technological innovation and evolution phase of multi channel shopping. It is extracting issues
because of different reasons for change and platform for shopping has been used and its impact
because of socio economic. This topic has framed questionnaire for gathering data with
appropriate survey methodology and sampling frame. There is representation of arithmetic mean
mode and median of that specific response of survey and it has been analysed with appropriate
conclusions. In this report findings are represented in spreadsheet and it has been elaborated in
graphic format. There is presentation of trend line of minimum period of 3 year of Debenhames
Plc. In the last task, some information system which are used for process of decision making
with their essential features in context of business. Further it has mention network diagram by
assessing its critical path and various financial tools used for decision making such as net present
value and internal rate of return.
TASK 1
1.1 Determining plan for collecting data
There are various concepts in context of advancement of technology and its innovation
which are pertaining to retail sector. The business environment consists of different alterations of
trend line for accomplishing goals and they are replicated as a competitive element in nature.
Subject: To identify consequences due to innovation in technology and multi-channel
shopping on the basis of various customers and sales.
This specified research paper will be reflecting issues related to our subject as it has basic
requirement of secondary and primary data with perspective of researcher.
Primary data: It consists of information which is extracted from focus group, survey,
observation, etc. which will be having its applicability for attaining the specific subject of this
research. The extracted information which is very appropriate and suitable will be giving effects
in huge proportion to its outcomes. In this research, there is requirement of information in
context of shopping habits and customer preference for accomplishing objective and for

recording the changes (Hajdu, 2013). In this specific retail sector, survey technique will be used.
One of the best measures in context of high street malls and shops is referred as purposive
sampling and it will be taking sample of 30 managers. After the appropriate selection of
technique, it will move towards next step which is drafting questionnaire of both types of
questions i.e. open ended and close ended and it will be directly linked to shopping habits and
alterations in same context. The questionnaire which is drafted will be given to those managers
(30) and persons who have direct link to our objective of specific research. The extracted data
will be directly linked to plan and most of the information will be gathered from scholar and
from authenticate resources.
Secondary data: It consists of data which is already published, interpreted, classified and
analysis performed by other researcher. There are various issues and their solutions are extracted
from journals, articles, scholarly papers and journals. It includes the full disclosure of data and
trend of multi-channel shopping as it is providing significance level of every customer which
will be according to the latest information about data of customers in context of shopping from
retail outlet and trends which is followed. Internet is referred as one of the best and possible
ways for collecting information in context of past behaviour of customer and shopping trend.
1.2 Survey methodology and sampling frame
Survey Methodology: It is referred as the most important stage which cannot be avoided
by any manager as this gives specific justification of performance in an efficient aspect. For
performing research, specific time period is chosen and it lays special focus on choosing the
method for applying it accordingly (Rosqvist and Hiselius, 2016). The consequences of
technological innovation on sales and customer base of retail outlet are highlighted in this and
responses will be recorded according to malls from manager of company which is through online
survey. The main aspect of implying this online survey methodology is that it helps in saving
time and its outcome are very efficient.
Sampling Frame: It should be chosen in context of topic of survey and selection of
sample should be in same manner. The application of sampling should be according to
probabilistic and non-probabilistic technique. The sample should be selected in context of aim
and subject or research in non-probabilistic technique and on its contrary, probabilistic technique
selects all the individuals whosoever is linked with research as sample. The present research is
performed by adopting technique of purposive sampling by choosing 30 managers who are

giving possibilities for perfect match for qualitative type of research and its recommendations
will be directly based on solutions of mentioned issue.
1.3 Preparing questionnaire for collecting data
While preparing questions in context of survey should be very indicative in nature as it
must provide efficient outcomes. The questions must be linked to basic subject of this research as
it consists of both close and open ended questions (Daigle, 2016).
Demographic information
Name:
Gender:
 Male
 Female
 Others
Profession:
 Undergraduate
 Graduate
 Post graduate or masters
 Ph.D.
Age
 18 – 30
 31 – 60
 60 and above
Annual income
 < 100000
 between 100001 to 250000
 between 250001 to 500000
 > 500000
1. Does shopping habits of customer changes with time?
 Yes
 No
2. How much you agree that there is decrease in sales trend of revenue with perspective of

retail products and services?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
3. Do you agree that online stores are given with more preference than physical high street
shops and malls?
 Yes
 No
4. How often annual income gives impact on shopping habits of customers?
 Very often
 Often
 Sometimes
 Rarely
 Never
5. Which factor is considered as the most essential for changing shopping habits?
 Discount
 Comparison
 Convenience
6. Do you think trend of working women gives important factor for changing shopping
habits while shopping?
 Yes
 No
7. Select the range which you will spend on online purchase for per year.
 < 10 pounds
 between 11 to 30 pounds
 between 31 to 50 pounds
 between 51 to 70 pounds
 > 70 pounds
8. Give some suggestions for increasing performance of sales and to increase customer