Table of Contents INTRODUCTION...........................................................................................................................3 MAIN BODY...................................................................................................................................3 LO 1.................................................................................................................................................3 P1 Different types of entrepreneurial ventures and their relation to typology............................3 P2 Similarities and differences between entrepreneurial ventures..............................................4 LO 2................................................................................................................................................6 P3 Analysis and interpretation of relevant data and statistics illustrating impact of micro and small business on UK's economy.................................................................................................6 P4 Importance of Small businesses and start-ups for growth of social factors in an economy...9 LO 3...............................................................................................................................................10 P5 Characteristics and traits of successful entrepreneurs differentiating them from managers. ....................................................................................................................................................10 P6 Impact of an entrepreneur’s personality on his motivation and mindset with which he works..........................................................................................................................................11 LO 4...............................................................................................................................................12 P7 The impact of an entrepreneur's background and experience in hindering ad fostering entrepreneurs..............................................................................................................................12 CONCLUSION..............................................................................................................................12 REFERENCES..............................................................................................................................14
INTRODUCTION Entrepreneurshipas perSchumpeter, can be defined as an act of setting up an new business with an innovative idea which has not been grasped by the entire market i.e. it is not ordinary or routine in nature. Since the idea is new, here is an extremely high risk factor. The person beginning a new venture is called anentrepreneurwho bears all the risks and begins a new venture with the sole purpose of making it successful. In this report, the two entrepreneurs Bill Gates and Howard Schultz have been taken for studying the entrepreneurial characteristics. This report highlights the different entrepreneurial ventures and their typologies along with the similarities and differences between these ventures (Espedal, 2017). Further, this report will evaluatethevariousdataandstatisticsprovidedforinterpretingtherisingnumberof entrepreneurs and their contribution in the economy of UK. Further the importance of these start- ups has been discussed and the traits of successful business have been assessed so that their motivation and mindset can be studied. Lastly, this report will also discuss about the struggles faced by the two entrepreneurs and how their background played a significant role in shaping their growth. MAIN BODY LO 1 P1 Different types of entrepreneurial ventures and their relation to typology. As perLavington, anentrepreneur, in modern time, can adopt different manners of operating i.e. he can be in partnership or as a private firm; joint company or a cooperative etc. Lachmanis an another entrepreneur who started an entirely new venture in Israel along with 29 other males only. He stated that en entrepreneur is a person who with a unique combination of production factors, can open a unique brand.Stausson the other hand argued that a firm is also an entrepreneur.Sayis another philosopher who defined entrepreneur as an agent uniting all production means and re establishing the value in his products.Joseph Schumpeterwas a political economist who later became a professor at Harvard University and gave the important concept of Creative Destruction. Entrepreneurship Ventures are the above mentioned categories of different kind of businesses that an entrepreneur can operate having different scope and risk-return level. There are four types of entrepreneurial ventures namely :- Small business, Scalable, Large business and Social Entrepreneurship.Small Sized Entrepreneurial venturessignify those ventures having which 3
operate on a smaller scale and are usually owned by a single person (Glass and Cook, 2016). There is an increasing number of such small scale entrepreneurs and they make a major contribution to the growth ofUK's economy. These are service providers, cafes, stores etc. Simple Funeral is a small scale entrepreneurial venture in UK. Scalable Venturesare those types of ventures under which at initial level operate at a smaller level but the entrepreneur has an objective to maximize the venture further. Tesco, Marks and Spencer are examples of these types of ventures. Large Business Venturesinclude those kind of social ventures which are formulated with an ideology which can help them in expanding all over the world ad bring a revolution and change in the way world operates. Microsoft, Google etc. are a few companies that fall under this category. Social Entrepreneurshipcan be defined as those ventures which are operating with the aim of providing and assisting individuals in an innovative manner (Neumann, James and Vince, 2019). Their focus is on reaching out to maximum people through their work so that majority of them can be assisted. NHS is the best example of a social entrepreneurship operating at such a large scale in UK. TypologiesofEntrepreneurship:-typologyreferstothepurposeofexistenceofan entrepreneurship I.e. the motive with which it is set up. Survival Firms :- The basic aim of these firms is to not get shut down i.e. keeping their business running ids the main focus point. Lifestyle Firm :- These are set up with the aim of generating reasonable income and the entrepreneurs avoid risk factor by avoiding the expansion and growth of firm. Managed Growth Firms :- Here the entrepreneurs expand at a normal i.e. moderate skill level and rather than concentrating on expansion at extreme levels, they focus on a slower and steadier growth. Aggressive Growth Firms :- Here, focus is on expansion of business through implementation of pre formulated strategies and plans (Lopez and Wise, 2015). They might sometimes take decisions which affects the business in a negative manner and creates a loss making situation. Public Sector Entrepreneurship :- Under this, the business is set up with the idea of providing services to the common people working for their benefits thus improving the economy as well. P2 Similarities and differences between entrepreneurial ventures. Differencesbetween entrepreneurial ventures :- BasisSmall SizeScalableLarge SizeSocial Ventures 4
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VenturesVenturesVentures Structureofthe entrepreneurship Thereisno definite organisational structureand formatbut majority of times theseareowned and operated by a single person or a group of persons (AlBarwani, FloresandImig, 2018). Thesekindof entrepreneurship's operatein complex structuresand formatsandcan beseenasthe ones operating in apubliclimited or private limited firm. Thearespread overavast customerbase andcomplex structures exist in thisenvironment whichare formulatedin publicorprivate limitedcompany format. Here,the structureisnot themainfocus pointand emphasislieson providing servicestothe people.Thisis generallydone through NGOs or trusts,working towards improvingthe lifestyle of public. RiskLeveland Competition Level In these types of ventures,riskis comparatively muchlowerand thoughthe competitionthat theyfaceis domesticin natureyetitis fierce as there are many entrepreneurs workingatthis level. HereRisklies between moderate tohighasthe venturemight succeedduring thetimeof expansion,but there is also a risk offailurewhich might arise due to poordecision making. Also, the competition increases as their level of operation The risk in these kindofventures isveryhighas theirsuccess factorisbased entirelyonone basic idea and it mightormight notsucceed (Dudar, Scott and Scott,2017). However,once theorganisation succeeds,the competitionlevel The risk level lies betweenmedium tolowastheir mainaimisnot generating profits butreachingout tomaximum umberof customersand providing services to them. Butthe competitionlevel idhighasthere are large number 5
increases.faced by them is muchloweras theyemergeas superpowers who cantbe conquered. ofNGOsand trustsoperating withthesame purposeandit might get difficult for one particular NGO to standout. Similaritiesbetween entrepreneurial ventures :- All the entrepreneurial ventures work with the basic aim of succeeding in the competitive industry by providing certain innovative practices and services. Small sized and social entrepreneurship don't have profit as their main objective but rather survival is the best strategy according to them (NHS England, 2016). Thus while innovation is the core entrepreneurial ventures, scope and risk level act as differentiation factors. LO 2 P3 Analysis and interpretation of relevant data and statistics illustrating impact of micro and small business on UK's economy. As it is relevant from the above data, in micro businesses there has been a steady rise from year 2010 to 2017 with all the three factors i.e. their number, employment and turnover have increased. However the rise in their numbers has almost been double but the turnover has not 6
shown the growth matching the numbers. On the other hand, the employment level has increased in a stable manner according to the rise in number of micro businesses. The small sector entrepreneurs have seen a rise in all the three factors but at a steady pace i.e. the increase in their number is equivalent to the rise in the employment levels that they are providing and in the turnover level in UK's economy from year 2010 to 2017. Chart depicting count, employment and turnover figures in both the sectors:- Micro business in UK – 7
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P4 Importance of Small businesses and start-ups for growth of social factors in an economy. It is mandatory for all the entrepreneurs and start-ups to evaluate the present market scenario andthe current market conditions and they should be aware of all the present market situations (Doppelt, 2017). This helps them in analysing the trends and changes occurring in the market which give them the ideas required for benefiting the society. The entrepreneurs can adopt innovative policies so that it helps in increasing the prosperity of the business and it also enhances the welfare and encourages growth. There are many additional points which are working towards the welfare of society :- Employment creation :-When a new business is formulated, there are many employment opportunities that are generated. This helps is increasing the number of employed individuals in a society thus increasing their living standards as the income is increased. Innovation :-Whenever a new entrepreneur sets up any business, he comes with a novel or new idea. And this one idea leads to creation of a lot of new ideas and fields based on the requirements of the targeted customer base.This also helps in improving the efficiency and effectiveness of present practices that have been adopted in the market (Neumann, James and Vince, 2019). 9
Local Benefits :-While setting upa new business, the locality in which the business is set up gets hugely benefited as it makes the locality prosper and foster under the newly generated income source. If the present business becomes successful, then living standard also increases. Social Purpose :-When a new business is established by an entrepreneur, it also presents certain responsibilities that he is required to fulfil like performing CSR activities etc. This helps in solving various issues that the society is facing at present. Integrating Diversity :-The entrepreneur with his newly set up business, needs to appoint workers and by preferring the intelligence level over the background status of an candidate, they can help in generating a well distributed income in the society and bridging the cultural gaps. LO 3 P5 Characteristics and traits of successful entrepreneurs differentiating them from managers. The basic difference between a manager and an entrepreneur is that anentrepreneuris the owner of the business which he sets up bearing the risks that are associated with their business and working with a sole aim of expanding their business (Rossi, 2019). Amanageron the other hand is an employee who is not concerned with any risk and takes a regular amount called salary in exchange of his services provided. Bill Gates and Howard Schultz are two entrepreneurs who can be taken as an example for studying the importance of preserving attitude they must have in order to succeed. The various characteristics and traits that are necessary in a successful entrepreneur can be outlined as follows :- Characteristics :-An entrepreneur must be motivated and ready to take risks for establishing his new business in the market. And they must be passionate about their goals and objectives focusing on his business idea despite the various obstacles presented before him (Nelson- Brantley and et.al., 2018). A manager on the other hand is not concerned with success of business and he need not take any risks or challenges. An entrepreneur has to be flexible so that he can easily adapt himself to the changes and manger is only concerned with implementing what the top level has directed him to do. Traits :-An entrepreneur must possess strong working ethics in order to succeed. He must be ready to always go an extra mile in order to achieve his goal and should be present round the clock for his business to become successful unlike manager who is responsible for the business activities only up to the time he is in the office premises. An entrepreneur must also be very creative and innovative in his ideas so that he can easily grasp the recent changes and trends 10
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which can be implemented in the organisation. And a manager on the other hand need not have any extra traits and he has to perform only what the top management directs him to do (Wylie And et.al., 2017). P6 Impact of an entrepreneur’s personality on his motivation and mindset with which he works. For determining the different aspects of personality that an entrepreneur must possess in order to become successfully,OCEAN modelof behaviour can be applied. This model gives 5 major characteristics which the entrepreneur should work on developing so that he can compete in the market and excel.Opennessrefers to the level of curiousness that an individual has regarding their surroundings and other activities as compared to the people having limited knowledge and those who do not wish to expand. It is necessary for an entrepreneur to be highly curious as this will help him in generating ideas which might make his business successful. Conscientiousnessis the second trait that evaluates the tendency of an entrepreneur to be disciplined and regulated as compared to the spontaneity in his actions i.e. the quickness change in plans upon changes in the situation (O.C.E.A.N Model ofPersonality, 2015). The third trait is Extraversionwhich refers to the ease with which an individual is able to converse with others and adjust with them as opposed to those individuals who shy away from talking and are introverts in nature. For an entrepreneur to be successful, it is necessary that he is able to converse with others in an easier manner. The fourth trait isAgreeablenessand this defines how easily an individual is capable of getting along with others and the general liking for them. It is compared to the disagreeable individuals who are more concerned with fulfilling their own interests rather than getting mingled with others. It is essential for an entrepreneur to easily adjust themselves as per the behaviour of others which will helps them in understanding that personquicklyandthisformtherelationsthatisnecessaryforthem.Thelasttraitis Neuroticismand it refers to the emotional stability or instability that a person has (Glass and Cook, 2016). When a person gets easily affected by small incidents occurring in daily life and takes them negatively, he is bound to be a failure as an entrepreneur as they have to face a lot of difficulties before finally achieving success. Hence it is necessary for entrepreneurs to develop the above skills and traits in order to develop a mindset that will help in success of an entrepreneur. 11
LO 4 P7 The impact of an entrepreneur's background and experience in hindering ad fostering entrepreneurs. The background of an entrepreneur formulate the behaviour that an entrepreneur adopt when he faces various difficulties and challenges in making his business successful. This can be studied by taking case study of the two entrepreneur's Bill Gates and Howard Schultz (Emanuel and et.al., 2015). William Henry 'Bill' Gatesis the founder of Microsoft Corp. when he was younger, Bill gates was bullied by his class mates and other older boys from his school. This made him shy away from talking to anyone and he would often give the reason that he is thinking when his parent were concerned. His family wanted him to pursue a career in law and implemented a system of penalty and rewards when he succeeded and failed respectively. He developed a first program for a play game and he observed that it was highly praised. This motivated him and the fascination for machines made him develop more programs and software. This finally led in developing of Microsoft Corp. which now makes him the second most rich person in the world having net worth of$95.4 billion. Howard Schultz, an American businessman and a multi billionaire; he is chief executive of Starbucks. When he was younger, Schultz wanted to become a football player but later, he went to college by taking loans and working part time to pay for the fees of his college (Espedal, 2017). He was the first person in his entire family to attend college and after graduating, he changed a number of jobs. Schultz once visited a Starbucks shop and was impressed by their coffee and decided to convert it into a cafe which ultimately led to a multi store chain and created a net worth of $3.7 billion making Schultz the 232ndrichest man in the world. CONCLUSION After going through the research conducted in the above report, it can be concluded that the small businesses and entrepreneurs are heavy contributors in the employment generation in UK and form a major part of the economy. They have impacted the country in a positive manner and helped in improving the living standards. Also, this report applied OCEAN theory to determine the personality that an entrepreneur must have in order to succeed and the difference between a manager and an entrepreneur has been highlighted thus removing the ambiguity. Lastly, this report also concludes that despite many challenges that an entrepreneur is bound to face, the 12
background and the personality of an entrepreneur plays a major role in determining their characteristics and path that ensures whether they will be successful or not. 13
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