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Sony Marketing Strategies Assignment

   

Added on  2019-12-28

20 Pages3059 Words378 Views
SONY ASSIGNMENT

Table of ContentsExecutive Summary.........................................................................................................................11.1 Purpose of the report.............................................................................................................1INTRODUCTION...........................................................................................................................11.2 Aims and Objectives.............................................................................................................1Business Analysis............................................................................................................................12.1 Current status........................................................................................................................12.2 Research methods.................................................................................................................52.3 Item 1 Analysis.....................................................................................................................52.4 Item 2 analysis......................................................................................................................7CONCLUSION..............................................................................................................................133.1 Possible Scenerios...............................................................................................................13REFERENCES..............................................................................................................................14

Executive Summary1.1 Purpose of the reportBrand is a name, term, design, symbol that is publicly distinguished from other productand services. Brand identify represent the characteristics of the company in the mind ofcustomers. The following report provides the depth knowledge and understanding about thebrand equity of new brand of Sony that is new Sony TV channels in the UK. Various elements ofthe brand equity has been also discussed in this report with respect of Sony and how this newbrand of Sony TV channel are launched in the UK market has systematically addressed.INTRODUCTIONBrand is design, sign and symbol, word that is creating an image of the company anddifferentiate the company's product and services from its competitors. In a simple word it can besaid that a brand is a name, term, design, symbol that is publicly distinguished from otherproduct and services. Brand identify represent the characteristics of the company in the mind ofcustomers (Marquardt and et.al., 2017). Thus, organisation is responsible for creating adistinguish product with unique characteristics. Company communicates its identify to thecustomers through its branding and marketing strategies. It can be said that brand identity is amedium of identifying and distinguishing corporation from the other company. 1.2 Aims and ObjectivesThe following project report provides the depth knowledge and understanding about thebrand identify and how it creates within the business enterprise for distinguish product andservices from the competitors. The impact of new brand identify upon the shareholders andstakeholders has been also discussed in this report with respect of new Sony Channel in the UK.Business Analysis2.1 Current statusA Brand is a logo, tone, tag line and typeface and shape that create image of the companyin the mind of customer. Brand is a design, logo, symbol of the organisation by which company'sproduct and services distinguish from its competitors in the market. On the other hand brandidentify is the message the consumer receives from the product, person and things. It generatesthe product recognition in the mind of customer. In a simple word it can be said that brand1

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