Business Development: An Analysis of Entrepreneurship Sources Report

This report provides a comprehensive analysis of entrepreneurship sources, utilizing models such as Drucker's 7 sources of innovation and McKinsey's 7-S framework. It includes a SWOT analysis of Puma, highlighting their sustainable products and packaging, and a PESTLE analysis to assess the external factors impacting the business. The report delves into various sources of entrepreneurship, including experience, interests, consultation, brainstorming, and research and development. It also explores entrepreneurial ideas such as market gap analysis, focusing on Puma's sustainable initiatives. Furthermore, it discusses the importance of strategy, structure, systems, shared values, skills, style, and staff within an organization, providing a holistic view of the elements contributing to successful business development and innovation.

Unit 27

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
sources of entrepreneurship.........................................................................................................3
Entrepreneurial idea.....................................................................................................................5
SWOT analysis............................................................................................................................7
PESTLE analysis.........................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Entrepreneurship refers the person who innovate and create new ideas in the business by which
they will get success and recognition in the environment. The entrepreneur in the economy play
an important role for the benefit of the organization and with their skills they anticipate the
achievement of the organization. This report includes the information about the sources of
entrepreneurship by applying such model such as ducker 7 sources of inspiration ,Mickensy 7s
framework and swot analysis of the puma because they sell sustainable product and the
packaging of the Puma is also sustainable. Pestle analysis also include in this report.
MAIN BODY
sources of entrepreneurship
There are a lot of sources of entrepreneurship by which people will easily establish a business.
Experience: experience of the business also help the entrepreneur in order to maintain the
success and creativity in the organization. Experience of the entrepreneur have great skills and
the level of business also increases because of the skills of entrepreneur (von Bloh, and et.al
2020).
Interests: the source of business by which they establish their business also include the interest
and hobbies of an entrepreneur for the betterment for the organization. Because the essential key
elements for the successful business includes the interest of an entrepreneur.
Consultation: this includes the expert advice or consultancy by which they seek advice from.
This also include the experience by which they guide people for the better ideas and
improvement. Consultant is not owner of the organization, but they will help the organization in
order to achieve the success (Bradley, and et.al, 2019)
Brainstorming: this is also new way to create a innovative idea and make organization. This
includes that individual has a powerful idea by which they will create a powerful idea to
represent the organizations a new idea.

Research and development: in research and development the research is conduct for the better
expansion and modified product by the organization. There are a lot of entrepreneurs who adopt
their idea by research on internet, books, etc. and they develop that idea very well.
Peter Ducker determine the theory of 7 sources of inspiration which describe below;
Unexpected: changing business practices and technology also implement the creativity in the
organization by which they will be get success or failure but in major cases they always find
success and have innovation in their ideas for achievement. (Prunau, 2021).
Incongruity: when entrepreneur reality does not meet their expectations, therefore, organization
need to see the other side of the innovation by which they increase the productivity of the
organization. Incongruity is basically a dissonance between the what organization need to be
done and what should they do not want to do to achieve the success.
Innovation process: this includes the weakest point of the organization by which they process
and create the new ideas for the organization. Innovation process in the project or the task whch
is need to be focus and need maintenance for the betterment of the organization.
Change in structure: in this the structure of the organization include and the changes in that
also by which the business get high achievement because as the trends and environment change
rapidly the organization also need to be change of the betterment of the organization.
Demographics: this includes the size, population of the country in which the organization is
situated and thereafter they have to look at the culture and the size and also the targeted customer
for which they produce the product. The best way top predict this one is to generate demand in
the new trends of the organization. Organization should analyse that the demographic area in
which they are distributed their product by which they will easily evaluate the consumer they
have and population for which organization sell their products.
Perception: this includes the factor of the perception of the people and according to them the
entrepreneur distribute their product and have proper changes according to mood and meaning of
the organization. This also include the facts and innovation which is incredible and innovation
opportunity in the organization (Rao, 2021).
Knowledge: every idea in the organization implement by the entrepreneur should be developed
after the proper knowledge and having source of knowledge by which they will easily estimate

the chance4sd to grab the opportunity in the organization by which organization attracts the
custo0mer and emerging in the trends.
Entrepreneurial idea
Market gap analysis: the market gap analysis give the opportunity to the entrepreneur to identify
and fill full the existing gap in the environment by their new creative idea and implement in the
organization. This will help the entrepreneur in order to recognize the environment factor and
asses the market condition by measuring time, money, etc. organization also identify the gap in
the market by analysing the trend and with the help of consultancy. Example, PUMA they
introduce a sustainable packaging and product for the betterment and make environment more
healthy by not create excessive pollution. Company focus on the sustainable materials by which
they made the product for their consumer (Anjum, Farrukh, Heidler, and Díaz Tautiva, 2021).
Organization half of the product are made from the cotton, polyester, leather etc. by which this
will impact on the environment and help them. Puma approximately 80% of the cotton are from
sustainable sources and which will have great impact on the organization. Organization
produces a recycle polyester that help in reduce the greenhouse emissions and wastages. This
help the organization in order to circular business model of the company. Mainly the packaging
of the organization also made from the paper and which can be recycled.
McKinsey model for the betterment of the organization and innovation in the organization:

This model impact on an organization for the effectiveness and includes the seven internal
factors of the organization. The models elements conclude the management by which they
influenced the employee of the organization.
Strategy: in organization the strategy implementation is most important thing for which they
will estimate the competitive environment and industry by which the market get influenced of
the company. For the better benefit of the organization the approach an entrepreneur can apply to
their business is for long term benefit by which organization can easily forecast the elements and
models of the organization. The best strategy organization can implement in their business is
implement a better communication and goals of the organization (Mazzarol, and Reboud,
2020).
Structure: this includes the hierarchy system of the organization by which they give the targets
and assignment to their subordinates. Structure also include the chain of command and division
in the organization, their management function which organizing, staffing, controlling etc. the
structure of the organization also include the cross functional management in the organization by
which they will easily manage the structure of the organization effectively.
System: system of the organization should very proper and effective in regard to betterment of
the organization. System also refer to the procedure of the organization and workflow of the
organization entrepreneur should implement a proper systematic approach tot heir organization
for the efficiency of the organization.
Shared values: every company should set a value and regulation for their company by which
they will easily analyse and influence the employee of the organization. In shared values of the
organization the rules and procedure should be their and the guidelines for this also clear to the
members and employees.
Skills: skills indicates to the entrepreneur its self and the employee by which the organization
can implement the efficiency with the help of effective work by the skill full employees.
Organization should hire a skill full person by which they are able to work effectively and
efficiently (Buzatu, Pleșea, Iulian, and Valentin, 2019).
Style: this indicates the productivity, and culture that how an organization approach their
management in a better way, and create a effective workflow with the help of this. Style also
help the organization in order to influence the performance of the organization.

Staff: this refers to the employee, HR, top management by which the organization implemented
and motivate each other for doing the task. How will the organization trained their employee in
order increase in the productivity of the organization.
SWOT analysis
Swot analysis is a planning by which this assesses the organization tool to develop a planning in
the organization. The swot analysis also include the core strength of the organization. This also
include the fact base analysis and real perspective of the organization. Swot analysis effective
work by which they will easily identify the strength as of now the organization manufacture the
sustainable product and packaging with this they will make a recognition in the market for the
more attraction of the people to the market.
Strength: strength describe the factor which the organization make difference from other
competitor of their and this includes the strong base, customer loyalty in the organization PUMA
has high growth rate because of the sustainable product and awareness in the environment for the
betterment of the organization. Their revenue also increases that's why they have a high growth
rate. Organization always focus on the high growth rate and expansion of the business. One of
the effective strength of the organization is they promote their brand via sponsorship this will
very beneficial for the organization it helps them to increase their revenue and create awareness.
Brand equity is also the strength of the organization by which they will distribute their product
across the globe and their mission is to be top brand in the globe as a sport.
Weakness: weakness normally represent the performing level of the organization by which the
organization revenue and productivity decreases. competition is the main weakness that a PUMA
have because they are facing he competition from the various companies. This will impact on the
revenue of the organization and decrease in the graph of the revenue. Company has also
disputed about the wages with their workers and this issue need to be solves as soon as possible
for the better effectiveness of the company. Market share is also decreases of the organization
because of the competition increases (Teoli, Sanvictores, and An, 2019).
Opportunity: opportunity enhance the ability of the organization in their favourable factor
which include the external factor as well. Opportunity includes the new target market, new
product, and sponsorship of the organization by which they increase their opportunity in the
market and company has converted their opportunity into trading up the factor by which they are
convert their potential customer into base of the sales. Nowadays the people more often buy the

premium product in order to maintain the health factor and quality of the goods. Organization
also include the celebrity in their sponsorship by which they easily attract the consumer and the
target market.
Threat: threat refer to the analysis by which the organization will get harm by that particular
factor. Economic condition can cause the main threat to the organization, for example COVID-
19 because of this important and export of the organization also reduce and for a limited time
being it has stopped because of the flu all over the globe. Another threat for a company is fraud
product by which the company product are not sale and the copy p;product same as company
they sale at a lower price therefore many people who do nor know who is the real one they will
get effect this and obvious buy that low price product. This will harm the company majorly.
(Abdel-Basset, Mohamed, and Smarandache, 2018)
PESTLE analysis
Pestle analysis include the strategic planning in the organization which include the internal and
external factor of the organization. Which determine the risk factor in the organization by the
analysis and this will help the organization in order to achieve the success in the innovation that
a company made. For the organization like, PUMA who work hard to attract the customer and
makes recognition as much as they want therefore organizat6ion will completely manipulate the
division of the organization by this analysis.
Political factor: Puma has the variety of products in the sports and apparel globally by which in
the whole globe people will recognize this and after that company also have a good relation with
the government therefore the political factor does not affect the company much. Online store is
the new trend and for the sustainable product that a company made recent has also emerge by
this PUMA needs a permission from the government in order to open their online own portal by
which they will sell their product (Perera, 2017).
Economic factor: organization economic condition evaluate the GDP, inflation rate. Country
economic factor influence majorly by this. Company mainly manufacturing their product in the
china because the labour wage is so cheap their therefore, it will be easy for the organization to
export their product from their.
Social factor: as nowadays people are more conscious about their health and people started
participating in the sports activity to maintain their health and because of that they will easily get
benefit in their health issue that's why they started buy sports shoes and apparel because of this

organization get help and their market in sport also increases because of this. This will also
create a opportunity for the company to create a venture into the new market with this
organization will get hep in order to maintain the standards and increase in the brand recognition
by this.
Technology factor: as the company doing their best in regard to expand their business and make
innovation. Organization also spend alto of money to expand their business and in the research
and development. Company invent a lot of new product in shoes as a sustainable and creative to
attract the customer and enhance their ability. With the help of technology organization also
include the perfection for implementing the technology that's why nowadays they are hiring a
technical person for their organization (Zahari, and Romli, 2019).
Legal factor: organization has to follow the rules and regulation of the organization by which
they are able to maintain the dignity of the organization. Many issue company has faces in the
technology as legally affect the organization a lot.
Environmental factor: climate change affect the organization a lot and because of this in the
consumer of the company bring awareness and play a major part by which they will be able to
maintain the effectiveness. As climatic change bring in the customer the healthy and best quality
product also environmental friendly which organization already work as they are a sustainable
product from the organization by which their work will be effective.
CONCLUSION
The summarize report conclude the information about the entrepreneurship and the
source of entrepreneur by which organization will get a better result in order to achieve the
success. This report applies the PETER DRUCKER 7 s inspiration model for the better
understanding and also McKinsey model by which the report analyses the effectiveness of the
organization which is PUMA and their sustainable product, packaging. This report analyses the
Swot, Pestle for better understanding and the idea of sustainable product of the organization.

REFERENCES
Books and Journals
Abdel-Basset, M., Mohamed, M. and Smarandache, F., 2018. An extension of neutrosophic
AHP–SWOT analysis for strategic planning and decision-making. Symmetry, 10(4),
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Anjum, T., Farrukh, M., Heidler, P. and Díaz Tautiva, J.A., 2021. Entrepreneurial Intention:
Creativity, Entrepreneurship, and University Support. Journal of Open Innovation:
Technology, Market, and Complexity, 7(1), p.11.
Bradley, and et.al, 2019. Policy for innovative entrepreneurship. Strategic Entrepreneurship
Journal, pp.1-4.
Buzatu, A.I., Pleșea, D.A., Iulian, C. and Valentin, W.P., 2019. Managing organizations for
sustainable business development: Interaction between VRIO framework and Mckinsey
7s framework. New trends in sustainable business and consumption, pp.243-251.
Mazzarol, T. and Reboud, S., 2020. The Entrepreneurial Process. In Entrepreneurship and
Innovation (pp. 63-94). Springer, Singapore.
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Based Leadership, 14(2), p.16.
Teoli, D., Sanvictores, T. and An, J., 2019. SWOT analysis.
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Zahari, A.R. and Romli, F.I., 2019. Analysis of suborbital flight operation using
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