Growth Opportunities, Ansoff Matrix, Funding, Exit Strategies and Business Plan for Southern Business Technology

This report discusses the growth opportunities for Southern Business Technology, including the need to consider customer preferences, affordability, hiring employees, and stability in political and economic factors. It also explains the Ansoff matrix and its application to Southern Business Technology, as well as the sources of funding available to the company. The report also covers the exit strategies available to Southern Business Technology, including mergers, acquisitions, selling to known parties, and liquidation. Finally, the report provides a business plan and SMART analysis of the company.

UNIT -42
ASSESMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Growth opportunities for Southern business technology.............................................................3
Ansoff matrix...............................................................................................................................5
Source of funding for Southern business technology..................................................................6
Exit strategies of Southern Business Technology........................................................................7
Business plan...............................................................................................................................9
Smart Analysis.............................................................................................................................9
CONCLUSION................................................................................................................................9
REFRENCES.................................................................................................................................10

INTRODUCTION
Business is an economic activity which is undertaken to earn the livelihood, this assessment
study report in regard with SME. southern business technology is launched in England and is
established in the year 2001 by 5 directors and 1 secretary. This study report will discuss about
the things that the Southern business technology should consider during it’s expansion. With
reference to the advantage and disadvantage of thing also, This report will define ansoff matrix
referencing to advantages and limitation in applying in the southern business technology. Also
this file will tell the source of funding of Southern Business Technologies, it will also define the
exit succession options that are possible for the firm, then this report will provide a business plan
and SMART analysis of the company (Bostoen, 2020).
MAIN BODY
Growth opportunities for Southern business technology
While expanding the business in new country Southern business technology should consider
these four main things, these are as follows: -
Preference and the need of customer in the new country – Southern business technology
should study about what the users of the preferred country the firm is thinking to expand in
prefers. The firm should know well about the culture, festival, religious beliefs etc. of the
country to make the business run smoothly in the country.(Vogt, Marten,and Braun,2018).
Advantages
It will help the firm in establishing the business smoothly
Disadvantages
It will be a very time taking, high costing and complex process
Affordability - The most important things that the southern business technology should think
while expansion is that how much will it cost for the company to grow globally. Operating
the business in another country incurs a number of expenses, including office space, travel, taxes,
shipments, and production. These expenses vary greatly among nations and global areas, and
others are specific to international expansion. Customs, for example, is unique to international
trade, but bribery, while banned in the United States when it comes to bribing government
officials, is common practise in various nations if the firm wants to get it's work done in speedy
process (Rajšp, Fister, 2020). Working with specialists that can advise to the firm on the costs

involved within the particular expansion area to guarantee that the firm should have the money to
make the expansion of the firm a reality.
Advantages
The pre budget planning will help the firm in budgetary control
Disadvantages
Any fault in the planning of budget may cause the expenditure problem to the firm
Hiring of the employees - Whether the southern business technology intend to create worldwide
offices or just have remote workers from multiple locations, southern business technology must
determine who the firm should recruit for the range of tasks. The pool of the talent in a
worldwide market differs substantially in addition to skills, affordability, and environment. As a
result, the firm might think challenged in finding the best people for the best job in the company,
helps in determining the appropriate management style for cross-cultural employees, and training
staff.
Advantages
Hiring of employees by providing them work from remote location will help the firm in running
the business without any hurdles
Disadvantages
Some government official may comes in between the work of firm as of policy of recruiting
employees from different nations and providing less employment to the people of current nation.
Stability in political and economic factor - Throughout terms of the both political and the
economics, the world is uncertain. As a result, if southern business technology intends to develop
the firm worldwide, company must ensure that they have properly examined the amount of risk
involved with expansion, because larger amount of risk necessitate elevated amounts of return
(profit) as remuneration. Limiting the danger by selecting nations with much less
unpredictability based on current and historical data, and also projections (Martins, 2020).
Advantages
Studying the stability in both political as well as economical factor will help the firm in
expansion
Disadvantages
Lack of stability of both of these factor may cause the firm to wind up after expansion.

Ansoff matrix
The Ansoff matrix can be said as the essential strategic business tool used for planning that
forecasts opportunities. This contributes to the southern business technology revenue growth via
product innovations and various markets. This approach aids in raising the company's business
by assessing different market and product combos. Here is southern business technology detailed
Ansoff matrix in brief: -
Market Penetration: When a firm first begins operations, it must penetrate markets in order to
uncover new prospects for growth. Southern business technology accomplished the same thing,
since it began as a consultancy firm but eventually expanded into other areas. Southern business
technology began to boost its share of the market by utilising Loyalty Club points. This card
strategy was indeed the company's best trump card, since it aids in developing consumer trust.
This assists the organisation in entering new markets. Brands are preferred by many customers
above things. Southern business technology recognised such customers and became the first
brand to do so. It hit the market through a self-advertising site. Southern business technology
owned this property. The corporation advertised itself in stores by distributing leaflets (Lee,and
Nam, 2020).
Product Development: Development of the product is a critical aspect in a company's ability to
expand. Southern business technology in england pays close attention to this. Southern business
technology recognises market possibilities and introduces new items. For example, the firm now
offers digital consultancy after observing a shift in consumer preferences. Furthermore, the
organisation provides credit cards, insurance, mortgages, gadgets, and so on. It also offers a
direct contact consultancy for customers. Southern business technology understands the
consumer demand for environmentally friendly items as well as civic responsibility
Market Development: Market growth is a driving element in the ansoff model. Southern
business technology's objective is to grow present company activities, which will be aided by
new items in new areas. Product dimensions, tactics, and distribution methods all contribute to
drawing new clients and developing new markets.
Diversification: The Ansoff model's diversification element deals with new items launched by
the corporation in new markets. This helps to spread the risk over various goods and
marketplaces. The firm must acquire new customers in each category. Southern business

technology began as a payment method before diversifying its business. Initially, it offered non-
credit services and consultancy services
Advantages Disadvantages
Simplicity Mainly the ignored ones are competitors
Observe each and every possible alternative Lacking in cost analysis
Analyse the risk Difficult or hard to anticipate
Source of funding for Southern business technology
The money or monetary values provided by the person, lender or organisation for the specific
purpose is known as funding, some of the sources of funding is as follows:-
Bank Loans - Bank loans can be said as the frequent type of loan provider for financing SME's .
Considering the fact that each and every bank provides distinct benefits, such as specialised
service or tailored repayment. It's a great idea to browse around for the institution that best
matches the southern business technology demands.
generally, the firm should be aware that lenders are searching for organisations with a solid
reputation and great credit history. A good concept is just not enough; it must be supported by a
robust business strategy. Usually, beginning financing would also need a guarantor from the
founders (Dawes,, 2018).
Advantages
The loans taken from bank have the less interest rate
Disadvantages
Needs a lot of documentation for the approval of loan
Angels: Angels are often rich people or retired business leaders who make direct investments in
small businesses operated by the others. These are frequently industry leaders who offer not just
personal knowledge and the network of support, but they also provide their technical
and managerial skills (Bostoen, 2020).
Advantages
Southern business technology not only gets the funds through them but also gets their experience
which helps the firm in functioning smoothly.
Disadvantages
They generally seek for equity of the firm

Personal investment: When launching a firm, the initial investor should be the owner itself, in
the form of cash or of security on the assets. This demonstrates to lenders and investors that the
firm is committed to the project for the long run and are willing to accept risks.
Advantages
Attracts more investors to invest the money
Disadvantages
Lack in availability of the funds.
Exit strategies of Southern Business Technology
The maintenance of the control of the company over when and how the firm will exit the
business. Major types of exit/ succession options are as follows:-
Merger: A merger is the joining of two enterprises into one. Mergers boost the value of your
company, and that is why investors prefer them. To complete a merger, the owner must also be a
part of firm. the director will become an owner or management of a new company as a result of a
merger. Your staff may be hired by the newly amalgamated company. Mergers are classified into
five types:
Horizontal: Both companies operate in the same industry.
Both firms that are the part of same supply chain are considered vertical.
Conglomerate: The two companies have absolutely nothing in common.
Market enlargement: The companies can sell the same items but battle in various markets.
Product extension: The goods of both companies complement one other nicely (Pisoni, and
Onetti, 2018).
Advantages
Improvement in the scale of economy
Disadvantages
If the merging company doesn’t fits up best the southern business technology ends up with huge
loss.
Acquisition: When a firm buys other company, this is referred to as an acquisition. When the
owner of the firm choose an acquisition exit plan, owner hand over control of the firm to the
business that acquires it from the owner. A corporation may be willing to pay more than the true
value of your company, especially if they are a rival. Acquisitions are classified into two types:
friendly and hostile. Companies accept to be purchased by a larger company if the owner have a

friendly acquisition. A competitive acquisition, on the other hand, indicates that the
owner does not agree. To finalise the transaction, the purchasing company obtains inter
Advantages
The owner of southern business technology may get the higher price than the real price
Disadvantages
It may led to decrease in goodwill causing the insult of old owner (Mora, Deakin,. and Reid,
2019).
Selling to known: southern business technology might desire to see the company continue to
exist under the control of someone else. As an exit plan, the firm may often transfer to someone
the firm know. Consider the following individuals to whom the firm may sell the company:
member of the family (e.g., child)
Friend employee
colleague in business
Customer
Consider the disadvantages of selling your firm to someone the firm know or are associated with.
The firm don't want to jeopardise your personal connections for the sake of your business.
Before a family member, friend, or acquaintance acquires the firm, disclose its obligations and
profitability.
Advantages
May led to sell the firm in relatively less amount
Disadvantages
this may affect the personal relations in a bad way
Liquidation: Liquidation is another exiting tool for small businesses. Liquidation means that the
company's activities are terminated and its assets were sold. Lenders and investors receive the
liquidated value of assets. The lenders, not the investors, get the first access. Because business
don't have to negotiate or integrate your organisation, liquidation is indeed a straightforward
departure plan. The firm ceases operations, and its assets are distributed to those to whom the
firm owe money. However, if you close your firm, you will lose your business idea, reputation,
and clients. Your company will not survive, as in prior departure strategies.
Advantages
It helps in paying off the creditors

Disadvantages
Business doesn’t remains the same
Business plan
EXECUTIVE SUMMARY
The southern business technology is the United Kingdom based firm currently working in
England as a consultancy as well as payment methods.
COMPANY SUMMARY
Southern business technology is the England nation technology based firm specialize in payment
methods system, e-commerce, consultancy and financial services providing credit, the firm
provides it’s user an direct interaction to company through app by which they make financial
transaction. It is one of the greatest SME’s that provide loans of less interest to the individuals. It
ha more than 3 lakhs customers accepting the southern technology qr code for transactions.
PRODUCTS
The firm provide the credit facilities like credit card, personal loan, mortgage loan, the
ecommerce intermediary services for paying the bills and provide the platform to book the
tickets for transportation, recently the company has also started the consultancy service which
include providing consultancy to the commerce related firms.
MARKET ANALYSIS
The southern business technology includes mainly the users of internet and the users using the
smart phones, the application of the southern business can be used to transact with many of the
shops using the qr code system provided by the southern business technology
STRATEGY AND IMPLEMENTATION
The depth marketing strategy of the firm tells that the firm have started its strategy as an medium
to every payment and then have started growing themselves in every sector. Marketing mix of
southern business technology is as follows:
PRODUCT MIX of southern business technology : the southern business is used as the acronym
for payment of shops through the mobile app, it offers the range of services with it like – e-
wallet, financial services, consultancy services etc.
PRICE MIX of southern business technology : the southern business tech firm works as the
medium of payment for the users which is totally free for use. The southern business tech have
received a huge funding through it’s source of funds.

PLACE MIX of business technology : the southern business tech payments are accepted
everywhere in the country where the shop is availing it’s qr code, also the southern business can
be accessible anywhere in the country through smart phones or laptops.
PROMOTION MIX of southern business tech : multiple campaign were used by the firm to
promote itself in the country and settling themselves in the cut throat market, the major
promotion of the firm in country is not only because of the campaign but in the various events
where they have served it’s sponsor ship.
MANAGEMENT SUMMARY
Southern business technology is the transparent and a ethical company. The main goal of the
firm is to acquire almost the half of the country’s population as there customer and acquiring the
mainstream economy of the nation, through providing the services of banking, consultancy,
investment, commerce and financial services.
FINANCIAL PLAN
The financial plan is said to be as the financial game for the startups like southern business
technology, it shows the financial state of company in which the southern business is mainly
great as they huge source of funding by which they never suffer with the problem of lack of
funding and working capital, the goal of the company is to acquire most of the cusstomers by
providing the value they want.
APPENDICES
It is the view a reader or consumer read of the product that makes him attract towards the
product, the southern business technology appendice shows that the firm is made by the public of
United Kingdom, for the public of United Kingdom and of the people of United Kingdom, it
shows that the change in trend making the digital payment more accessible through southern
business which not only helps out it’s customer but also helps the country’s economy
Smart Analysis
Goals are essential in all aspects of business and life because they offer a feeling of direction,
motivation, a clear focus, and clarify priority. By creating objectives, user give oneself a target to
shoot for. A Smart target is a type of goal that is used to help guide goal planning. Specific,
Measurable, Achievable, Realistic, and Timely is an acronym that stands for Specific,
Measurable, Achievable, Realistic, and Timely. As a result, a SMART goal integrates all of these

factors to help focus your efforts and boost the probability of victory. SMART objectives are as
follows::-
Specific: well-defined, unambiguous, and clearer
Measurable: With specified criteria that track the progress toward achieving the goal.
Achievable: Attainable yet not insurmountable
Practical: Achievable, realistic, and pertinent to the life's purpose.
Timely: With the clearly defined timeframe that includes a launch date and a finish dates. The
goal is to generate a sense of urgency.
CONCLUSION
This study report have discussed about the factors the company should seek while expanding
with the both pros and cons it has included Preference and the need of customer in the new
country, Affordability, Hiring of the employees, Stability in political and economic factor. This
study has also shown the ansoff matrix to see the growth opportunities, in the report the source of
funding of the firm are being discussed, in relation to it the exit option is also discussed and at
last the SMART analysis of firm is discussed

REFRENCES
Books and Journal
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innovation harms. CoRe Blog.
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Two Logical Problems (February 27, 2018).
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investment in Portugal (Doctoral dissertation).
Mora, L., Deakin, M. and Reid, A., 2019. Strategic principles for smart city development: A
multiple case study analysis of European best practices. Technological Forecasting and
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Pisoni, A. and Onetti, A., 2018. When startups exit: comparing strategies in Europe and the
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