Effectiveness of Low Cost Pricing and Innovative Logistics Solutions as Business Strategy for Southwest Airlines in Australian Domestic Airline Industry

Business Strategy

EXECUTIVE SUMMARY
The business report is performed for determining effectiveness of business strategy of low
cost pricing and innovative logistics solutions used by Southwest Airlines to conduct practices in
Australian domestic airline industry. Qualitative PESTLE Analysis and VRIO Analysis
frameworks are used in the report for finding key strategic challenges faced by company in an
industry. The company is recommended to provide training and development to its personnel for
dealing with strategic issue of technological advancement. At same time, to mitigate challenge of
intense competition, it is advised to company to use its capabilities and resources effectively
while thriving in Australian domestic airline industry.

Contents
EXECUTIVE SUMMARY...............................................................................................................
Contents.............................................................................................................................................
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Choices of strategic frameworks and appropriateness to domestic airline sector.......................1
Use of strategic frameworks for critically analysing strategy of Southwest Airlines in the
sector............................................................................................................................................1
Identification of two problems in Australian Domestic Airline Industry and the ways the
company will be affected.............................................................................................................5
Recommendations which Southwest Airlines could implement for successfully entering along
with thrive in Australian domestic airline sector.........................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7