Marketing Plan of Sparx: Analysis, Strategy, Implementation and Control

LAST NAME OF THE STUDENT 1
Marketing Report of Sparx
Name of the student
Introduction to Marketing
Professor Name
Date

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Executive Summary
Marketing forms an essential part of the business and in order to see to it that a business is able
to generate considerable sales and to ensure that it is successfully able to win over the customers,
the firm would be required to engage in extensive marketing in order to achieve its business
objectives as well. Hence, the primary aim of the particular report is to highlight and present the
marketing plan of a shoe company based in Vancouver named Sparx. The report follows a
structured format whereby the external market analysis is followed by the presentation of the
marketing strategy. The latter half of the report presents the implementation, control as well as
the sustainability plan. A conclusion wraps the marketing plan.

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Table of Contents
Current Market Situation Research.................................................................................................5
PESTLE.......................................................................................................................................5
Size of the Market........................................................................................................................6
Growth or decline rate.................................................................................................................6
Trends..........................................................................................................................................6
Two major competitors................................................................................................................6
SWOT Analysis...............................................................................................................................6
Strengths......................................................................................................................................7
Weaknesses..................................................................................................................................7
Opportunities...............................................................................................................................7
Threats.........................................................................................................................................8
Objectives........................................................................................................................................8
Marketing Strategy..........................................................................................................................8
Target Market..............................................................................................................................8
Product.......................................................................................................................................10
Price...........................................................................................................................................11
Promotion..................................................................................................................................12
Distribution................................................................................................................................13
Implementation Plan......................................................................................................................14

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Controls..........................................................................................................................................16
Social Responsibility/Sustainability..............................................................................................16
Conclusion.....................................................................................................................................16
References and Bibliography.........................................................................................................18
Appendix........................................................................................................................................20