Special Interest Tourism: Designing and Pitching a New Tourism Product

This project details the design and pitch of a special interest tourism product, specifically an adventure tourism venture in the UK by Holiday Architect. The project focuses on targeting young, affluent tourists with activities like skydiving and scuba diving. It covers market segmentation, service offerings (transportation, accommodation, insurance), travel motivation, and product differentiation using the marketing mix. The project explores partnership strategies, promotional tools (digital media), and packaging. It also addresses pricing strategies (skimming pricing), market gaps, and opportunities within the UK adventure tourism sector. The project identifies and proposes solutions for management and special interest tourism (SIT) barriers. The conclusion highlights the product's potential to attract tourists, improve the UK's GDP, and fill a gap in the market, preventing UK tourists from traveling abroad for adventure tourism.