Special Interest Tourism

Special Interest Tourism

 Special interest tourism is defined as the customization of activities related to
tourism in a particular location, Camden Town.
 It is one of the oldest neighbourhoods which reflected upon the history of music and
arts, mainly punk, rock and Britpop scenes and is also known for shopping and
eating out.
 Here an idea is to be adopted to organise an exhibition where the musicians and
artists collaborate or showcase their talents every fortnight to attract the tourists.
 Artist House company is considered to understand the aspects of the Special interest
tourism
INTRODUCTION

 It has been seen that this district is a hub for musicians and food lovers who might
be interested in visiting the exhibition.
 It will offer education and knowledge to people and is refereed as the platform to
generate awareness among people.
 Prize distribution would be considered to attract the potential customers by focusing
on giving them discounts and coupons.
PRODUCT DIFFERENTIATION