Special Interest Tourism: Characteristics, Examples, and Impacts

Special Interest
Tourism

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Defining and differentiation of characteristics of special interest tourism and mainstream
mass tourism................................................................................................................................1
P2. Examining examples of special interest tourism experiences, products, services and
providers in distinct market.........................................................................................................3
P3. Assessment of ways customer motivations, expectations and needs influence special
interest tourism.............................................................................................................................4
M1. Analyse of relationship among customer motivation, influences and special interest
tourism products and services......................................................................................................5
D1. Critical analyse of ways diverse customer motivations along with experiences are met via
special interest as well as niche tourism experiences, commodities and markets.......................5
TASK 2............................................................................................................................................5
P4. Interpreting and assessing relevant data along with statistics on scale and scope of selected
special interest market..................................................................................................................5
P5. Analyse of impacts that special interest tourism have on selected destination as well as the
ways tourism providers responds towards needs addition to expectations of customer..............6
M2. Critical analyse of impacts that special interest tourism have on selected destination,
application of suitable data and statistics.....................................................................................8
TASK 3............................................................................................................................................9
P6. Examining new as well as emerging special interest markets, products and providers........9
M3. Evaluating impacts that market forces as well as trends have on development of special
interest tourism markets.............................................................................................................10
D2. Critical evaluation of impacts and development of special interest tourism in selected
destination and justified recommendations for development in future......................................10
TASK 4..........................................................................................................................................11
Covered in PPT..........................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Special interest tourism refers to provision of tailored tourism activities which caters to
particular interest of people. It is the type of tourism that emphasis on activities that grab
attention of small number of highly dedicated travellers that may have unusual activities along
with hobbies practised by few population only. In existing tourism sector, special interest
tourism is essential part as present tourist are more interested, confident, encouraged and
motivated for travelling to totally new locations where they finds uniqueness different from
traditional mass tourism (Balderas-Cejudo, Patterson and Leeson, 2019). For gaining information
for special interest tourism, Holiday Architects is chosen. It is a small and special interest tour
operator which was established in 2010 for meeting travellers needs as well as design accurate
holiday to match. The entity is planning to expand its portfolio of products for tailor made
holiday as well as capableness to deal with enhancing demand so to achieve growth. In this
context, Thailand is the selected emerging destination for the project.
The assessment demonstrates understanding about special interest tourism services,
products as well as customer motivation. It further analyse scale, scope along with impacts of
special interest tourism markets and the ways tourism providers meets needs and expectations of
customer. It also assesses emerging special interest tourism markets along with products and
providers.

TASK 1