Business Plan for Spencer Pet Groomers

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BUSINESS PLAN
Spencer Pet Groomers
John Spencer, Owner
October 6, 2018

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1. EXECUTIVE SUMMARY
1.1 Product
Spencer Pet Groomers is a grooming service company specialising in providing grooming to dogs. The
business has met all the legal requirements and has been certified to operate in Fulton, NY. Spencer Pet
Groomers offer its products and services to customers in Fulton and New York at large.
Spencer Pet Groomers will jointly be owned by John Spencer and his wife, Mary Spencer. The two
partners will equally contribute two-thirds of the estimated $ 900,000 initial capital. The remaining
amount will be acquired through a bank loan.
1.2 Customers
Spencer Pet Groomers target working class and elderly dog owners in Fulton, NY.
1.3 What Drives Us
The goal of Spencer Pet Groomers is to become a reputable and leading dog grooming service
company in Fulton. The company focus on expanding its services into the New York market in the next
five years. The goal will be achieved by providing quality products and services at affordable prices.

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2. COMPANY DESCRIPTION
2.1 Mission Statement
Spencer Pet Groomers seek to become the leading pet service provider in New York. The company
focus on service quality by providing outstanding products and services to the customers. Spencer Pet
Groomers will use such a simple mission to become a number one choice to customers.
2.2 Principal Members
The Spencers will manage Spencer Pet Groomers. Paul Spencer will be the Chief Executive Officer
while Mary Spencer will be the company's administration manager. The company will also hire;
· A veterinary doctor
· Accountant
· Three Dog groomers and trainers
· Marketing and Sales Manager
2.3 Legal Structure
Spencer Pet Company have satisfied all the legal requirements to operate in Fulton, NY.
The Company will be owned jointly by Paul Spencer and Mary Spencer. Paul will be the CEO while
Mary will be the Administrative and human resource manager. All the other employees will report
directly to the co-owners.1
1 Abrams, Rhonda. 2010. Successful Business Plan: Secrets & Strategies (Successful Business Plan Secrets and Strategies).
New York: Planning Shop.

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3. MARKET RESEARCH
3.1 Industry
The number of pet owners has increased in the United States. Today pets are not only part of a family;
they have become a family to some. Pet owners have invested handsomely for their pets the same way
they would spend on their children2.
Likewise, the current trend in the labor market shows that people choose to work for many days and
more hours. Elderly citizens also seek the service of pet groomers while on holidays and business
travels.
In Fulton, over 300,000 households own pets while approximately 70 million people own pets in the
United States. Pets play an important role in the lives of U.S citizens, and pet owners strive to provide
them with a quality life.3
3.2 Customers
Spencer Pet Groomers conducted thorough research to identify its key customers. The customers
include citizens who work many days and long hours; those on family and business travels and the
elderly. Customers have been grouped into:
· Individual and Householders
· Dog breeders
· Institutions and Corporate organizations
· Government agencies
2 Berry, Tim. 2006. Hurdle: The Book on Business Planning . New York: Palo Alto Software.
3 Blackwell, Edward. 2008. How to Prepare a Business Plan. London: Kogan Page Publisher.