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Spidank African and American Fusion of Fashion

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Added on  2020-05-28

Spidank African and American Fusion of Fashion

   Added on 2020-05-28

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SPIDANKAfrican and American Fusion of FashionSOCIAL MEDIA CAMPAIGNBrand: SpidankName of Campaign: Embracing Cultural DiversityStudent Name or IDDigital PR and Communication
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1Africans for a long time have admired the struggle by Americans for civil rights. However, when Africans come to the United States, they develop a perception that black is not beautiful and have insisted on maintaining a different identity. Spidank is a fashion line that derives its designs from Africa. It utilizes African prints that were and are still used by many African societies. The manly known print in Spidank is Ankara. Ankara is a print with a characteristic of beautiful animal colors (Aronson 2015). The Ankara prints thus will be placed on shirt collars and regions of the elbow on men’s blazers. The other parts of the clothing will be made of synthetic spider silk. This harmonization of African and modern designs will try and getrid of the perception by African Americans that Africans are the typical people who carry guns and are always violent and have bad customs that no one would want to associate with. This movement will, in the end, bring to a halt the perception that a dark skin complexion is a justification for one’s inability to succeed.The audience is a group of young and old people across more than five states in America.There have been many differences that have built walls to separate black Americans and Africans in the past. This has led to poor relationships between Africans and black Americans in the classrooms and in the workplace. All these are for the blame of ethnicity, culture, nationality,and ethnicity. In the past during a fashion show event,Stella McCartney showcased a traditional African print known as Ankara. She used white models on the run way to showcase the designs. This has for a long time sparked a debate that Stella never showcased an element of diversity in the runway show. In our model, we are showcasing a classical African wear having Ankara prints fused together with spider silk to tell the entire world that it is fine for white models to showcase African wear (Okonkwo 2016).
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2Americans like clothes that are made of conspicuous colors and have African elements in them. They always want such designs made for dresses and suites that can be worn on official duty. 90% of all Americans engage in social media each and every day. Every American in this era owns a smart phone or a computer. Thus it’s now a common routine to check in to social media to connect with the rest of the world. Instagram, Facebook, and Twitter are the most known platforms utilized by Americans. They use social media all day, all week, and all throughout the year. During the night and during the day. For this reason, this can be used to showcase our designs to many people who will not make it to the event physically.The brand Spidank stands for a fusion of Ankara and modern fashion like synthetic spidersilk. The brand name Spidank was formed from two words; Spider and Ankara (Zilberg 2017). This brand, therefore, will teach the American people that it is fine for whites to showcase African wear and it is okay to be black. This will to the extent help forge good relationships between Africans and black Americans in the classroom and workplace. The tone of voice that shall be utilized with this brand is a formal tone. We shall design a desktop application program which will be utilized by anyone all world over to come up with designs like Spidank easily. Theapplication will help the designers choose best color combinations and provide a good simulationmodel for the Spidank designs. This shall allow our brand to spread all the world over whether inAfrica, Asia, America, Australia and all other continents. We anticipate that our designs will be worn by everyone regardless of their skin complexion or race (Rabine 2017).The idea behind the inception of our brand is to demystify the difference that has existed between Africans and black Americans in the United States for a long time (Franklin & James2015). The fusion of a modern and African aesthetic in fashion shall in a way bring about behavioral change among Americans (Anderson 2016). Our main purpose, however, is to bring
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