Barriers to Communication at Spinney's Supermarket

BARRIERS
TO
COMMUNICA
TION

DEFINITION OF
COMMUNICATION
• Communication is the process that
helps in interacting and transmitting the
different kind of information in an
effectual manner.
• Process of communication will help in
providing the message in an effective
manner from the sender to the receiver
in an efficient manner
• It is the process of imparting the
information by writing or speaking in an
appropriate manner that will provide
appropriate meanings of the message1
1Cardon, Peter. Business communication: Developing leaders for a networked world.
McGraw-Hill Higher Education, 2015.

PROCESS OF
COMMUNICATION
• Sender or the communicator is the one wherein the message is
conceptualized and it helps in receiving the right kind of message
as well
• The process of encoding helps in usage of the certain terms and
words as this will help in translating information in effectual
manner
• The communication is essential in nature wherein the messages
will be conveyed to the sender with the help of symbols or oral in
manner

OVERVIEW OF SPINNEY S’
SUPERMARKET• It is one of the supermarket
chains in the UAE
• IT was founded in the year 1924
by Arthur Rawdon Spinney
• Sells different kind of goods and
services to their customers in an
effectual manner
• Build strong name for the
supplying top quality products
and services in an effectual
manner.