Sport Marketing

Explore the North Mississauga Soccer Club and its grant opportunities for long-term player development. Learn about relevant programs, fundraising, and analysis.

Running head: SPORT MARKETING 1
Sport Marketing
Name
Institution

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Sport Marketing
Table of Contents
Introduction......................................................................................................................................3
Part 1-Organization profile..............................................................................................................3
Mission, Vision and Values.........................................................................................................3
Core Business...............................................................................................................................3
Relevant programs or Events:......................................................................................................4
Forms of Fundraising...................................................................................................................4
Part #2-Grant opportunity................................................................................................................5
Grant #1-Regional Sports Development Grants..........................................................................5
Grant #2- Toronto Emerging Athletes Mentorship (TEAM) Fund..............................................6
Grant #3-Youth Opportunities Fund- Ontario Trillium Foundation............................................7
Part #3 Analysis...............................................................................................................................8
Application Process......................................................................................................................8
References........................................................................................................................................9

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Introduction
The main message for this world is to try and find a fundraising activity that is mainly based on
the Canadian non-profit organization.
Part 1-Organization profile
The North Mississauga Soccer Club (NMSC) is regarded to be one of the pioneering
clubs that support soccer for the youth. This company is a non-profit organization in Canada.
Mission, Vision and Values
NMSC is a true community soccer club that is has a clear conviction of bettering its
players and the community through the overall game of soccer. In following this path, the club
makes sure that it has encouraged its parent as well as guardians to involve themselves in a
variety of duties within the club, some of them being coaching, sponsorship activities, and team
management and any other particular avenues that facilitate the growth of NMSC. The main
mission of the club is “let’s all work together towards realign our Mission.” As part of the
mission statement of the club, NMSC is virtually dedicated to the overall development and
growth of well-balanced as well as successful players in both the competitive and recreational
level (North Mississauga Soccer Club, 2019). Consequently, the club is focused to the
development of all its coaches, referees as well as players on maximizing the full potential by the
use of the instruction of the technical, physical, tactical, and the overall potential aspect of
soccer. The club is, therefore, committed to instilling sportsmanship as it develops a community
spirit among its entire members.
Core Business
In essence, this club was first founded in the early 70s which were then called the
Streetsville Meadowvale Soccer Club. In the year 1982, the club was officially established as the

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NMSC (North Mississauga Soccer Club, 2019). Notably, NMSC has emerged to be one of the
largest as well as most reputable football clubs that serves that entire area of the Mississauga
community. The organization is regarded as a non-profit firm that is purely dedicated to serving
both the youth as well as the adult sectors of the Canadian community. Essentially, NMSC
achieves this through fostering as well as teaching soccer.
Primarily, the intended grant is aimed at boosting the overall long-term player
development in the club. In essence, the NMSC is thrilled to introduce the Long-Term Player
Development (LTPD) regarding soccer game in the entire of Ontario as well as Canada. Notably,
the LTPD is regarded to be a rather unique containing a fully developed player center as well as
a Club Focuses Approach (North Mississauga Soccer Club, 2019). LTPD provides an inclusive
path of development, particularly for coaches, players, and referees. In this light, the grant will
facilitate the accomplishment and realization of this program in the long run.
Relevant programs or Events:
As part of the grant program, I chose the North Mississauga Soccer Club development
program particularly for House league players, goalkeepers (U7+) as well as coaches who are
aged 4 to about 18 of age. In essence, this program is designed to provide players, goalkeepers as
well as coaches with an excellent opportunity to develop their soccer skills.
Forms of Fundraising
Apart from utilizing grants for development programs in this club, NMSC also raises
money from partnering with other business (North Mississauga Soccer Club, 2019). Some of
these firms include Adidas, Microsoft, Google, and Vibrant performance. Some of the available
sponsors for the club include Bell, Tim Hortons, and Future Stars. As part of the national sports

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organization, NMSC will receive membership fees from various provincial associations to
increase its funding.
Part #2-Grant opportunity
Grant #1-Regional Sports Development Grants
In essence, Sports Manitoba is an organization that offers a variety of development grants
which is aimed at facilitating the overall growth of the athletes, coaches, as well as officials in
the community level in Canada. The assistance that is provided by Sports Manitoba is mainly
based on the participants who are meant to be introduced to the world of sports as well as those
that are looking forward to taking their overall development to the next level (Sportmanitoba.ca,
2019).
The primary purpose of the grantor instead the mission of the grant is to provide adequate
support various provincial teams in the pursuit of an enhanced performance as well as personal
excellence. PEP is also aimed at helping multiple teams in Canada to attain optimal
achievements while improving personal development of the participants in sports such as soccer
(Sportmanitoba.ca, 2019). Moreover, PEP is aimed at providing financial support particularly for
provincial team programs that are based on building an ongoing relationship program with sports
science.
Sports Manitoba mainly gives grants to specific organizations whose aim is to develop
community talents in Canadian society (Sportmanitoba.ca, 2019). In this light, the organization
focuses on projects that help to nature talents of both the youth and the adults in the society.
Moreover, Sports Manitoba considers coach development one of the top priorities and, therefore,
tends to offer financial support in the form of scholarships as well as grants. The PEP also
focuses on helping the less fortunate children to take part in sports. Consequently, the funds are

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raised through foundation grants which are planned in providing specialized activities as well as
events.
The above grant matches the desires of the NMSC and, therefore, it is a good fit to
develop talent in the community. Just like the NMSC, the main aim of the grant is to develop
skills among the coaches, help the kids from the less fortunate families get a chance in
participating in sports as well as helping both older men and women in developing their talents in
sports such as soccer. In case NMSC receives the grant, it will help in increasing the capacity of
those children who would like to participate in sports as well as helping them with registration
fees, equipment, and transport to and from the club facility.
Grant #2- Toronto Emerging Athletes Mentorship (TEAM) Fund
Primarily, the Toronto Emerging Athletes Mentorship (TEAM) Fund. is considered to be
a rather multi-year funding program that is primarily intended to help the three main pillars
identified as participation, Development, and Excellence (Torontosportscouncil.ca, 2019). The
grant program is designed to support or slightly strengthen athlete programming, with the aim of
identifying an apparent athlete performance targets as well as help them to develop a stronger
system of identifying talents in the Canadian society.
Ideally, this grant program is designed to improve the system capacity which includes
activities that would allow the involved firms to enhance their operational governance as well as
oversight activities. The grant program is as well designed to make sure that athletes are in a
position to participate in a sport that is safe and organized (Torontosportscouncil.ca, 2019).
Moreover, the grant is to make sure that all the athletes are given enough support while their
skills get to develop. This involves the Learn to train and Train to Train process.
Status: Open

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Link:
https://www.torontosportscouncil.ca/toronto_emerging_athletes_mentorship_team_fund/
Grant #3-Youth Opportunities Fund- Ontario Trillium Foundation
In essence, Youth Opportunities Fund (YOF) is designed to provide grant programs as
well as building support to specific firms that are community-based organizations. Additionally,
the grant is focused on the overall improvement of the wellbeing of children as well as families
that are constantly facing systematic barriers (Otf.ca, 2019).
This type of grant program is mainly targeting community-based organizations as well as
collaborative which are focused on the overall improvement of the wellbeing of people in society
(Otf.ca, 2019). In essence, this includes children from the less fortunate families and youth in
society.
Given the fact that NMSC is focused on proving opportunities to the less fortunate
individuals with a chance to participate in soccer, this type of grant would be a good fit.
In case NMSC is granted this type of grant, then it will increase its capacity of children who
would otherwise be denied a chance due to lack of enough money. Link: https://otf.ca/yof
Status: Open

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Part #3 Analysis
The funding level that I intend to apply for is Youth Opportunities Fund- Ontario Trillium
Foundation. Apparently, this type of funding best suits the purpose of the chosen organizations
based on its aims and missions.
Application Process
a) Sign up for a pre application support through the YOP calendar
b) Create a user profile in the corresponded application system
c) Complete as well as submit the online EOI
d) The proposed OM is then registered with OTF
e) Complete the online grant by February 12, 2019
 The proposed year of funding is multi year
 The proposed level of funding varies

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References
North Mississauga Soccer Club. (2019). Partners & Sponsors | North Mississauga Soccer Club.
[online] Available at: https://nmsc.net/club-info/partners-sponsors/ [Accessed 4 Feb.
2019].
Otf.ca. (2019). Youth Opportunities Fund | Ontario Trillium Foundation. [online] Available at:
https://otf.ca/yof [Accessed 4 Feb. 2019].
Sportmanitoba.ca. (2019). Grants | Sport Manitoba. [online] Available at:
https://www.sportmanitoba.ca/grants [Accessed 4 Feb. 2019].
Torontosportscouncil.ca. (2019). Toronto Emerging Athletes Mentorship (TEAM) Fund | Toronto
Sports Council. [online] Available at:
https://www.torontosportscouncil.ca/toronto_emerging_athletes_mentorship_team_fund/
[Accessed 4 Feb. 2019].