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SPORTING EVENTS AUDIT
INTRODUCTION
Sport can be defined as “a human activity involving physical exertion and skill as the
primary focus of the activity, with elements of competition where rules and patterns of
behavior governing the activity exist formally through organizations and is generally
recognized as a sport”. In the continent of Australia, sports have a significant social and
economic importance. The performance of Australia in the “International Sector” in case of
sporting events, it has been phenomenal. The main aim of this paper is to observe and
analysis two sporting events mainly one community sporting events like playing cricket at
local venue and the last one mainly includes observing an elite sports events like the match of
Brisbane Broncos. The researcher is suppose to in vibe the role of a consumer and get
engaged in an observational research only. In addition, get details about the demographic
pattern and behavior pattern about the attendees and then finding out the various
“observational research activities and marketing materials” (Australian, 2019).
DISCUSSION
RESEARCH SETTINGS
COMMUNITY SPORTING ACTIVITY
The community-sporting event selected is the cricket, which is being played in the
nearby open grounds. The main factor that will affect on the audience includes the weather
since it was an outdoor sporting event in the open. At times, it may rain or it may too sunny
or too chilly. On the day of the match, it was a warm summer morning. Many of the people
from the audience who do not prefer the sun would not come. Among the all players, two of
the player had suffered from heat stroke while they were practicing. Therefore, it can be said

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