Sports Branding

Running head: SPORTS BRANDING 1
Sports Branding
Name
Institution affiliation

Running Head; Sports Branding.
Introduction
Sports branding refers to a category of marketing which fully entails promotion of sport
activities, team and as well aid in the promotion of other items via sports events and squads.
Brand refers to the logo used to refer to a particular organization. Sports branding embraces
establishment of the pictures of how you wish the entire society to view your organization. In
business, customers are aimed at a perceptive that they can view firm’s merchandise easily and
most appropriately. Sport branding calls for maximum cooperation of the team’s fans to
positively viewing and aid in cheering, supporting and bringing immense success in the squad.
(Van, Hariharan & Stremersch, 2019).
Topics explaining sports branding.
Historical Connections.
This refers to the act of making all the players, referees, couches and the society to get you
understand the team fully by keenly laying a great historical explanation. Giving out of a valid
historical background develops a sense of ownership, loyalty and immense trust to the team.
Great loyalty to the tea can be fostered to the members of the team through the attribution to
culture of the team. Therefore history of the team contributes greatly to the success of the team at
large. Fans, players and the coaches together with the whole society should be given an overview
of the past happenings of the team. (Laurell & Söderman, 2018).
Fan involvement.

Running Head; Sports Branding.
Fan involvement is the other greatest tool that breeds great success of the team.it entails the
usage of the modern technology and massive inclusion of the team fans to any team activity of
the year. Team branding should also include the provision of the required information to the fans
of the team together with providing ways in which fans can easily be linked to the players of the
teams. (Theodoropoulou & Alos, 2018)
Team globalization.
Team globalization is an activity that can aid in sports branding. Sports branding calls for major
team globalization in order to make squad to be known globally hence it can make money
worldwide. Team globalization make the team to fully work together and make lots of adverts
worldwide and this comes along with the team working tirelessly targeting success for it to build
a great history. Sport branding can be done via use of social media like Facebook and websites to
make the team known globally. (Piper, 2018).
Embracing smart arenas
The other activity is of embracing smart arenas. Teams should embrace the usage of great arena
to attract high level of sports labelling .The teams should also include Wi-Fi connections so that
the fans can post videos and photos online in the right period. The example of this can be the use
of enhanced Wi-Fi and multiple screens to display the team’s events.
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