Industry Analysis of Sports Business and Organizational Mapping of Admiral Sportswear

This article provides an industry analysis of the sports business and organizational mapping of Admiral Sportswear. It includes information on various sub-sectors of the sports industry, factsheets for selected organizations, and an organizational flow chart of Admiral Sportswear. The article also covers the vision, mission, business objectives, products and services, stakeholder information, and legal structure of the organizations.

Business management
1

Table of contents
Introduction...............................................................................................................................3
Main body.................................................................................................................................3
Presenting the sub sector and the variety of organisation contribute in the sports industry. 3
Presenting Factsheet for a selected sub-sector organization.................................................6
Presenting Admiral Sportswear organizational flow chart...................................................8
CONCLUSION.......................................................................................................................10
References...............................................................................................................................12
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Introduction
Industry analysis is a market evaluation method that helps firms and analysts understand the
competitive dynamics of an industry. With the assistance of that the organisation is able to
deal with the forthcoming challenges in effective as well as efficient manner. apart from that
the organisation has opportunity to deliver competitive advantages in domestic as well as
international marketplace (Erthal, and Marques, 2018). The current portfolio is centred on
the sport industry and will include industry analysis factsheets for various organisations that
fall into distinct sub-sectors of the sport industry. Nike (Public sub-sector), Admiral
Sportswear (Private sub-sector), and Sported UK have been chosen for the current industry
study (Voluntary sub-sector). Finally, the portfolio will address the organisational mapping
of one of the top performing firms using an organisational flow chart and will analyse how
the company's many internal departments work together to fulfil business objectives or goals
in an appropriate manner.
Main body
Presenting the sub sector and the variety of organisation contribute in the sports industry
3

4
Particulars Nike Inc. Admiral
Sportswear
Sported UK
Organizational
Structure
Matrix
Organizational
structure
Hierarchical
organizational
structure
Hierarchical
organizational
structure
Legal
Structure
Public
Corporation
Private
Corporation
Charitable
company
limited by
guarantees.
SPORTS INDUSTRY ANALYSIS
 Background information on the organisations:
Nike Inc.:
 Nike Inc. is an American multinational corporation that
operates in the public sub-sector of the sports business.
 Established in 1964.
 New York Stock Exchange listing
 Is present in 170 countries.
 There are 30000 employees globally.
Admiral Sporting Goods:
 Admiral Sportswear is the oldest English sportswear brand
headquartered in the United Kingdom, and it falls under the
private sub-sector of the sports business.
 It was founded in 1914.
 It is not listed on the stock exchange.
 Is present in around 45 nations
 There are 75400 employees globally.
Sported in the UK:
 Sported UK is a UK organisation that assists the community
and young people in their sporting careers.
 Established in 1996
 Only operating in the United Kingdom.
 There are 4345400 total employees.
Nike Inc., in terms of size and breadth, is a multinational corporation
with a significant business.
Admiral Sportswear: Based on market size, it is a multinational
company with a vast commercial reach.
Sported UK: It is a huge worldwide organisation(Tran, 2020) Products and Services:
Nike Inc. Admiral
Sportswear
Sported UK
Shoes
Jerseys
Shorts
Protective
Equipment
Online
delivery
Sportswear offering
garments
Apparel
Sport Kit Uniforms
Fashion clothes
Bags
Football Kits
Donate Sports kit
Shoes
Accessories
Provide Service to
build skills and
confidence.
Organization and Legal Structure:
Particulars Nike Inc. Admiral
Sportswear
Sported UK
Organizational
Structure
Matrix
Organizational
structure
Hierarchical
organizational
structure
Hierarchical
organizational
structure
Legal
Structure
Public
Corporation
Private
Corporation
Charitable
company limited by
guarantees.
Vision, Mission and Business Objectives:
Particulars Nike Inc. Admiral Sportswear Sported UK
Vision To imagine a world in which
everyone is an athlete
to create the most recognisable
sportswear brand.
To provide every individual an equal
chance to reach their full potential.
Mission To inspire and innovate every athlete
on the planet.
To encourage an active lifestyle
and exercise as part of daily
living.
To collaborate in order to lead the
Olympic movement in the United
Kingdom.
Business Objectives To achieve the greatest global market
share.
To raise brand recognition and
boost sales.
To enhance children's and young people's
education via sports involvement.
Organization and Legal Structure:
Particulars Nike Inc. Admiral
Sportswear
Sported UK
Organization
al Structure
Matrix
Organization
al structure
Hierarchical
organizational
structure
Hierarchical
organizational
structure
Legal
Structure
Public
Corporation
Pt.
Corporation
Charitable ltd.
by guarantees.
Stakeholder Information:
Nike Inc. Admiral
Sportswear
Sported UK
Investors
Shareholders
Customer
Communities
Employees
Government
Customer
Government
Employees
Communities
Suppliers
Local community
Footwall as well as other
sports team.
Sponsors.
Employees

The following are the numerous subsectors and types of organisations chosen for the current
industry analysis:
Public sector: The public sector is a sub-sector of the sport business that is owned,
controlled, and administered by the government or state-run organisations. This is the sector
of the economy that the government controls. Nike, for example, is a sport firm that falls
under the public subsector (Ferreira Gregorio, Pié, and Terceño, 2018)Nike Inc.'s market
size is international since the corporation has an international presence. Nike is a global firm
based in the United States that designs, develops, and manufactures athletic footwear.
According to a May 2021 estimate, Nike has a total of 1048 retail shops worldwide. The
firm was founded in 1964 and is regarded as one of the world's premier sports manufacturing
organisations. Nike Inc. is a publicly traded company on the New York Stock Exchange. The
organisation is renowned for providing the verity of the product and services in domestic as
well as international marketplace.
Private: Private is another subsector of the sport industry that includes organisations that are
managed, owned, and controlled by a person, a group of individuals, or a commercial entity.
Admiral Sportswear, for example, is a sport organisation established in the United Kingdom
that designs, develops, and manufactures footwear, clothes, equipment, accessories, and
services. Admiral sportswear has a global market presence. The company is a private limited
company that was founded in 1914 and employs 75400 people worldwide as of 2020.
Admiral Sportswear is an unlisted business that does not trade on any stock exchange (Gil-
Gomez, and et.al., 2020)
Voluntary: The voluntary is a subsector of the sport business that includes charities and
non-profit organisations. In contrast to public and private companies, the primary goal of
voluntary subsector groups is to benefit the community and society rather than to maximise
profits. Sported UK, for example, is one of the largest network community groups in the UK
that focuses on promoting sports and offering job opportunities for young people interested
in pursuing a career in sports. This is a UK-wide charitable organisation that helps
community sports groups all around the country. Sported UK has a nationwide market since
it delivers its commodity and services to the consumer or in the marketplace of the united
kingdom only.
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Presenting Factsheet for a selected sub-sector organization
Notes: Organizational background information:
• Nike Inc.: Nike Inc. is a major corporation with many operations and outlets across the
world. In the year 2021, the corporation made $45.6 million in net sales. The company's goal
is to serve its target market with distinctive and high-quality sports equipment, shoes, and
gear. Due to that the organisation is obtaining success in domestic as well as international
marketplace and maximize the profit in effective as well as efficient manner (Kembauw,
and et.al., 2020)
• Admiral Sportswear: Admiral Sportswear is another UK-based private limited company.
According to the 2020 report, the corporation has net assets of $4 million. Admiral
Sportswear's target customers are athletes, players, and locals. In exchange for sponsorship,
the firm also provides free kit outfits to numerous football teams and associations. The
company's net revenue in 2021 is $54 million. The organisation is leading the marketplace in
an appropriate way.
• Sported UK: This is a charity or non-profit organisation headquartered in the United
Kingdom. The company's net income in 2021 was £3262K, which was relatively significant
when compared to the previous year. The primary goal of the organisation is to assist young
individuals who desire to pursue a career in sports. Basically the organisation deliver
competitive advantages in the various marketplace in order to satisfy the large numbers of
the customers (Khaustova, and et.al., 2020)
Dimensions and scope:
Based on market size, there are two categories of organisations: national and international.
National organisations are companies that solely do business in their own nation. Worldwide
organisations, on the other hand, are businesses that have a presence on both the national and
international levels. According to this analysis, Nike Inc. and Admiral Sportswear are
worldwide organisations, but Sported UK is a national organisation. Furthermore, there are
four categories of organisations based on the size of the business: micro, small, medium, and
big. Companies with 1000 or more employees are classified as major organisations. Nike
Inc., Admiral Sportswear, and Sported UK are considered significant organisations based on
their breadth because they employ more than 1000 people(Kurochkina, and et.al., 2019)
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Organizational and legal framework:
There are numerous sorts of organisational structures, such as hierarchical, matrix, and so
on. Each employee in a hierarchical organisation structure has one supervisor who guides
them and to whom they must report on a daily basis. This is the finest method for doing the
assignment on time. On the other hand, a matrix is a sort of organisational structure in which
links are formed between departments and workers are involved in decision making.
Admiral Sportswear has a hierarchical organisation structure, whereas Nike Inc. has a matrix
organisation structure. Nike and Admiral have a corporate legal structure because they must
observe all of the rules and provisions outlined in the Corporation Act. Sported UK, on the
other hand, must adhere to the rules and restrictions established by the charity trust (Lee,
Kim and Cho, 2018)
Information for Stakeholders:
Stakeholders are those who have a direct or indirect interest in the company's performance.
Depending on the form of organisation, various companies have different stakeholders. The
following are the stakeholder information for three sport industry organisations:
• Nike Inc.: Because Nike is a public corporation that is listed on several stock exchanges,
the firm's top priority stakeholders are investors, consumers, and so on. Furthermore, the
government and the local community are essential stakeholders of the corporation who keep
a careful watch on how the business operates and how they handle their job (Pambreni, and
et.al., 2019).
• Admiral Sportswear: Because this is a private limited firm, their customers and suppliers
are the most important stakeholders of the association. Because they are the ones who play a
critical part in the success of a firm. The suppliers want to know if the firm is capable of
paying its bills on schedule. Admiral Sportswear Company takes all necessary efforts in
order to create solid relationships with stakeholders.
• Sported UK: The local community, sports teams, sponsors, and workers are major
stakeholders in the sported UK charity. It is because they are the ones who give the firm with
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high-quality services, finances, and goods, allowing them to continue supporting sports
teams and young people(Radovic Markovic, and Salamzadeh, 2018)
According to the aforementioned industry research, the three organisations fall into various
sub-sectors of the sport business. This research determined that Admiral Sportswear is a
high-performing company since it is one of the oldest and most cost-effective organisations.
The primary goal of this firm is to assist national and international athletes in obtaining low-
cost sports equipment, footwear, and apparel. Conversely, Nike strives for a greater market
share and increased profitability, despite the high price of its goods (Auchter and et.al.,
2018). Admiral Sportswear is thus a top performing firm based on its cost effectiveness and
significant contribution to the expansion of the sport sector. Not only that, but Admiral
collaborates with numerous football associations to supply complimentary uniform kits to
national teams (Rădulescu, Dobrea, and Burlacu, 2018)
Presenting Admiral Sportswear organizational flow chart
8

Interrelationship analysis of Admiral Sportswear Organization's many roles and departments:
The above diagram depicts the several functions and departments of the Admiral Sportwear
organisation that collaborate to achieve business objectives. The goal of the firm is to
promote an active lifestyle to individuals and athletes in order to increase brand exposure
and revenue. Admiral Sportswear's many internal departments, such as finance, sales,
marketing, HR, technical, and administration, collaborate to achieve this goal (Ratten, 2019)
For example, the Admiral firm's Finance and Marketing departments collaborate to
communicate about the costs the company would pay in marketing and promoting its
products and services.
The company's marketing team uses numerous social media sites and platforms to promote
and advertise its sports products and services on a national and worldwide scale. In addition,
the corporate marketing team concentrated on launching numerous campaigns on social
media platforms in order to attract more clients to the company. As a result, in order to spend
the cash on marketing strategies, the team needs money, which they might obtain from the
company's finance department. In this regard, Admiral Sportswear Company collaborates
with other departments in order to reach the business target in a successful manner. In
addition, Admiral’s technical and human resources departments collaborate to inspire the
company's personnel to work to their maximum potential. The organization's HR team must
attract and retain top talents and competent workforce or personnel inside the company. To
do this, the organisation must interact with its employees and offer them with appropriate
training and development opportunities (Santoro, Fiano, Bertoldi, and Ciampi, 2018). To
give virtual training to employees since virtual learning allows employees to acquire new
skills and things more easily and rapidly. The company's HR team will need technical and IT
support for this. However, Admiral Sportswear adheres to a hierarchical organisational
structure inside its corporation, which prevents the company from including lower level
employees in decision making. This has had a significant impact on staff morale and has
misled them into not working together to accomplish common goals. This is a big issue that
the corporation is dealing with. Thus, Admiral Sportswear should have a participatory
structure inside the firm to promote and engage the personnel in decision making and
business success.
Understanding the benefits and drawbacks of various organisational structures:
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Advantages of a hierarchical organisational structure include:
• It establishes a clear chain of command.
It is ideal for guiding personnel and meeting deadlines.
• It also aids in obtaining a rapid and clear result.
Hierarchical organisational structure has the following disadvantages:
• Employees are dissatisfied and feel alone.
• It also results in a lack of adaptability
Advantages of the Matrix organisational structure:
• It enhances access to resources within the organisation.
• It improves inter-departmental coordination.
• It improves staff efficiency(Savolainen, 2019).
Matrix organisation structure disadvantages:
• It causes selection and misunderstanding among managers from various departments.
• It also results in a severe burden for personnel.
Benefits of a team-based organisational structure:
• Improved staff communication.
• It encourages creativity and motivation.
The disadvantages of a team-based organisational structure are as follows:
• It can cause interpersonal conflict.
• It also causes employee incompatibility issues.
CONCLUSION
After reviewing the aforementioned data and doing an industry study, it was determined that
Admiral Sportswear is a high-performing firm that is experiencing a lack of communication
and assistance across its internal departments. Admiral Sportswear should use the matrix
organisational structure, according to the critical effect study of the alternative organisational
structures. Because of the company's hierarchical organisational structure, the department is
unable to incorporate lower level employees in the decision-making process (Seidu, and
et.al., 2021). However, based on a review of the interrelationships between the many
functions of the firm, it is found that the Admiral organisation is capable of effectively
achieving the company's objectives. The only challenge the organisation is having in
achieving their strategic goals is a lack of staff dedication, communication, and so on. To
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address the issue, Admiral Sportswear's management should implement a matrix structure in
addition to their present organisational structure. Furthermore, it is examined how the
organization's marketing and financial departments collaborate to attract athletes and players
to their products and enhance corporate sales . The interaction between the financial and
technical departments is also important for Admiral organisation to promote personnel
through training, reward, and recognition.
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