Business and Business Environment (Sports Company) - PESTLE and SWOT Analysis

This presentation discusses the impact of political, social, economic, and other factors on a sports company in the current business environment. It includes a PESTLE analysis of the sports retail market and a SWOT analysis of JD Sports. The presentation concludes with recommendations for expansion and growth.

Business and business environment
(Sports Company)
Part 2: Presentation

Table of Contents
Introduction
PESTLE Analysis of Sports retail market
SWOT Analysis of JD Sports
Conclusion
Recommendations
REFERENCES

Introduction
 Business environment encompasses different form of factors, and each factor include a
specific extent of impact, which it put upon companies, either small or large, private or
public.
 The current study will be based on three different categories of sector such as private,
voluntary and public.

PESTLE Analysis of Sports retail market
 Political factors
 The political instability in the business environment of UK
due to Brexit has increased the difficulties with the JD Sports
to conduct their business operations freely.
 The changes of internal business conditions due to war
situations have led towards restrictions between nations to
conduct free trade which has been a negative factor the
company to grow.

Continued
 Technological factors
 Advancements of technological tools and software is effective for
increasing the opportunities with sporting businesses to provide
better customer experience.
 It has a positive impact on the overall performance of the
companies on the competitive business environment as customers
may attract towards these organisations.

SWOT analysis of JD sports
 Strengths
 JD Sports has trustworthy suppliers which increases the
quality of products and services which are provided by
the organization in the business environment.
 The organization has a strong brand value among the
customers which is considered as a strength of the
company having a major influence on its success.

Continued
 Threats
 The competitors of JD Sports may create threats
for the business to grow and enhance their
business in the industry.
 Varying laws in different markets may have a
negative influence on the overall productivity of
the company in the industry which acts as a
major threat for the business.

Conclusion
 On the basis of above analysis, it has been identified that political, social, economic
and other factors have impacted venture, negatively and positively.
 By considering these factors and their impact on ventures, sports organization has
developed the best expansion plans that enables management to expand their
distribution channels successfully.
 It has achieved the aim, and objectives as well as gained competitive advantages in
bulk.

Recommendations
 JD Sports can focus on different factors before undertaking their expansion practices
such as the favourable market situations of the country where they want to expand.
 It is necessary for the businesses to explore the market before entering in order to
analyse the merits and demerits of the current situation of a particular place.
 The organization should use new and advanced technological tools to enhance their
communication and operational activities which are necessary to survive in the external
environment.

REFERENCES
 Bruijl, D. and Gerard, H.T., 2018. The relevance of Porter's five forces in today's
innovative and changing business environment. Available at SSRN 3192207.
 Gogokhia, T. and Berulava, G., 2021. Business environment reforms, innovation and
firm productivity in transition economies. Eurasian Business Review, 11(2), pp.221-
245.
 Kiseľáková, D. and et.al., 2019. Competitiveness and its impact on sustainability,
business environment, and human development of EU (28) countries in terms of global
multi-criteria indices. Sustainability. 11(12). p.3365.