Organisational Behaviour in Retail: A Report on Sports Direct, UK

This report examines the organisational behaviour of Sports Direct, a prominent sports retailer in the UK. It begins by defining organisational behaviour as the study of human interaction within groups to enhance business effectiveness. The report outlines Sports Direct's company history, vision, miss...Read More

Organisational
Behaviour
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INTRODUCTION
Organizational behaviour is the activity that used for study of human behaviour and
interaction between employees and employer which can help to operate a business regularly. In
other words, organizational behaviour is the research about how people interact within groups
and uses principles that helps to make business effectively. For industry it is important that all
employees behave positively and supports to increase the business productivity. The current
report is based on Sports Direct that is Sports retailer in UK, provides range of sport wear to
people (Profile of Sports Direct. 2021). The behaviour of organization is attractive where people
feels good and comfortable to work. The report covers profile from retail sector in the UK.
Profile of Sports Direct International-
Company History- Sports Direct International is a company which deals in providing of
the different types of products related with Sport Items to the customers according to their needs
and requirements in quite a proper and appropriate manner. It has been able to attract the
different types of customers towards it so that the attainment of goals and objectives can be done.
The company has created a substantial base for itself in the market which has allowed it to
enhance the profitability in a right way.
Vision- Sports Direct International has a vision of making a high-level of progress in
market so that company can appropriately take the right actions quite effectively and efficiently
in a right manner.
Mission- Sports Direct International aspires to be a leading brand in the market which
can be done through offering the customers a range of brands (Khaola and Rambe, 2020).
Achievements- Sports Direct International is a company which can ensure that the
customers can be targeted in quite an appropriate manner effectively and efficiently. Therefore, it
can be stated that this company is required to make sure that it can manage out its needs and
requirements so that it is able to attain its goals and objectives in quite a better manner (Maio and
et.al., 2020).
Sports Direct International has managed to maintain a decent market share in the market
which will therefore be quite helpful for it in ensuring that it can identify the way in which it can
attain its goals and objectives in a better manner. The company has therefore made sure that it
can appropriately take the right steps which will thus help it in the attainment of success quite
effectively and efficiently in a right way and a proper manner.
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The company has therefore ensured that through targeting the customers it can make sure
that it can effectively and efficiently create a particular place for itself in the market which will
enable it in managing out wide range of needs and requirements (Maio, and et.al., 2020).
Sports Direct International is a company that sells leisure clothing wear, accessories,
footwear and others. This was founded in 1982 for the purpose of providing range of products. It
has more than 968 stores. The main competitor of organization are Big 5 sporting goods,
Uniform express, Foot locker, and others (Profile of Sports Direct. 2021).
Technology used by Sports Direct – As environment is changing day by day where it
became challenging situation for chosen brand to sale its products and services. To cope up with
this situation management introduce the new technology where people can shop via online
method and products are delivered at home directly. Moreover, chatbot service is also provided
by management which helps to resolve customer query and suggest them best option to buy. This
can help to increase the organizational sales and productivity effectively.
Pricing strategy – Price is essential factor as it influences the number of people and make
buying decisions at the any workplace. Sports Direct is retail based organization that sales its
products on retail or lower cost which attracts the customers and supports to increase the
organizational sales (Pramesty, Sudja, and Yuesti, 2020).
The company has to thus make sure that it can identify the particular way in which it can
appropriately take the necessary actions and thus help in attaining more profitability level. In this
way it will be able to make sure that it can identify the particular way in which the different
types of strategic actions can be taken in the future. Thus, the achievements of the company have
been quite high for the particular purpose of managing to create a particular place for itself in the
market among the various types of customers. Thus, In this way the company can make sure that
the attainment of the goals and objectives can be done (Vrondou, Dimitropoulos, and Gaitanakis,
2019). Therefore, it can be stated that the achievements of the company have been quite high.
CONCLUSION
From the report it can be concluded that a business mainly depends on leader and
management who woks continuously by deciding goals. This is important for management to
understand the requirement of their employees and provide them right suggestions which can
help to develop the organizational productivity. To run a business there is need to have proper
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strategy and planning which can be used to operate the business and develop the organizational
profitability.
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REFERENCES
Books and Journals:
Khaola, P. and Rambe, P., 2020. The effects of transformational leadership on organisational
citizenship behaviour: The role of organisational justice and affective commitment.
Management Research Review.
Maio, G. R. and et.al., 2020. Setting the foundations for theoretical progress toward
understanding the role of values in organisational behaviour: Commentary on “Values
at work: The impact of personal values in organisations” by Arieli, Sagiv, and Roccas.
Applied Psychology. 69(2). pp.284-290.
Pramesty, I. G. A. A. D., Sudja, N. and Yuesti, A., 2020. The Effect Of Leadership And
Organizational Commitment To Organizational Citizenship Behavior And Work
Achievement. Scientific Research Journal Vol VIII Isue VIII. Pp125, 133.
Vrondou, O., Dimitropoulos, P. and Gaitanakis, L., 2019. International sports bodies application
of ecological sustainability mechanisms affecting sport tourism related natural
environment. In Smart Tourism as a Driver for Culture and Sustainability (pp. 481-
502). Springer, Cham.
Siregar, Z. M. E., Suryana, E. A. and Senen, S. H., 2019. Factors influencing innovative work
behavior: an individual factors perspective. International Journal of Scientific &
Technology Research, 8(9), pp.324-327.
ONLINE
Profile of Sports Direct. 2021. [Online]. Available through:
< https://craft.co/sports-direct>
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