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Economic Impact of Indian Premier League (IPL)

   

Added on  2019-12-04

9 Pages3255 Words158 Views
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Sports Events,Impacts, Issuesand Policy1
Economic Impact of Indian Premier League (IPL)_1

TABLE OF CONTENTSIntroduction .....................................................................................................................................3Impact of IPL ..............................................................................................................................3Measurement ...............................................................................................................................5Funding of IPL.............................................................................................................................5Risk associated.............................................................................................................................6Protest..........................................................................................................................................6Critical assessment of the event ..................................................................................................7Conclusion ......................................................................................................................................8References........................................................................................................................................92
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INTRODUCTION Indian premium league (IPL) is an domestic cricket tournament of India which happensevery year. Further with the passage of time, the format of sports has also changed a lot. Earlierthere was a time when cricket matches were organized in only two format which were test andone day. Modern lifestyle has made the lives of people so busy that now they do not have time ofsit and watch cricket for the entire day (Petersen and et. al., 2008). This also resulted in drop ofthe number of viewers of cricket matches. In order to reduce this gap, in the year 2007, Zeenetwork came out with an innovative idea of starting Indian cricket league. During its initialstage this idea was refused by BCCI (Broad of control for cricket in India). When India becamethe winner of first twenty20 world cup which was a cricket world cup of 20-20 over matches,Mr.Lalit Modi who was the head of BCCI came up with an idea of launching T20 cricket league inIndia. Impact of IPL Indian premier league has its own negative and positive impact on the entire nation. Itleads to community pride, up-gradation, atmosphere and increase in external investments. IPLhas attracted audience form all across the world. One of the major reason behind this is that notonly Indian players but foreign players also play in this format. People love to see players ofrival teams playing together. The level of aggressions and energy among players playing in IPLis so high that it has gained attention for many views (Parker, Burns and Natarajan, 2008). Notonly India, but people from various countries of the world comes to see matches of IPL. Thismeans that more foreign exchanges is received which is beneficial for the growth of country.However the money is also spend on infrastructure and arrangement of world class facilities ofplayers as well as audience. On the other side of this, IPL also have some negative impacts as itcreates jams and traffic in nearby areas where the cricket stadium is located. Further stadiumssuch as feroz shah Kotla and DY Patil which are located in Dehli and Mumbai have the capacityof around 550000 people (Top-5-cricket-grounds-in-india, 2015). Other than this, it alsoincreases crime rate and pollution in the cities where matches are organized. Therefore it can bestated that there are various positive and negative impacts occur on country.Economy 3
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