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Sports Management and Marketing Assignment

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Added on  2020-10-04

Sports Management and Marketing Assignment

   Added on 2020-10-04

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Sports Management and Marketing
Sports Management and Marketing Assignment_1
Table of ContentsINTRODUCTION...........................................................................................................................21. Evolution of Sports marketing as an educational discipline...................................................22. Sports management ...............................................................................................................33. Strategic sport marketing and planning process......................................................................34. Pricing strategies of Sports products.......................................................................................45. Skills required to be posses by sports managers.....................................................................5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................51
Sports Management and Marketing Assignment_2
INTRODUCTIONKotler has defined marketing as a managerial and social procedure through which theemployees or group of worker can fulfil their need by developing or exchanging products orvalues with each other. The objective of marketing is to assist organisation in identifying thewants and demands of consumer in the market. The important elements of sports marketing mixare product, price , place, promotion, procedure, people and physical evidence. Combination aswell as execution of marketing mix components can vary due to the unique features of theproduct related to the sports.1. Evolution of Sports marketing as an educational disciplineSports marketing is defined as the utilisation of marketing mix elements in order todemonstrate the advantages or benefits of participation in sports activities and spectatorship tothe customers in the market. The purpose of this form of marketing is to ensure the continuoussustainability of sports in dynamic environment. Term Sports marketing has evolved as animportant field over a few years. The sports marketing has evolved in 1990 and it has continuedto demonstrate an important strategic domain in present scenario (Alonso-Dos-Santos, Guardia,and Ko, 2018.) Sports marketing as evolved as the markets has realised the roles that the sports cab nplay in marketing of products or services. Marketers of Wheatish cereal first incorporate athletesand sports themes in the product’s packaging as early as 1933.Television was limited to some stations in eachmedia market, and viewersreceived a limited amount of sports programming each week. But TV and radio broadcasts began to be recognized for their potential to reach a organisation target markets. Despite thisnewfound business orientation in the practice of sports marketing, this concentration was slow to be incorporated within the curriculum of most business andmanagement schools. Its combination was typically limited to a single elective course that waspart of the undergraduate marketing program. It is the Jockey manufacturer company who hascontributed towards the endorsement of the most popular athlete in important baseball league in2
Sports Management and Marketing Assignment_3

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