Assignment on Sports Management | Sports Mgmnt

Added on - Sep 2019

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Running Head: Sports ManagementSPORTS MANAGEMENT
Sports Management2Table of Contents1. Introduction..................................................................................................................................32. Areas of Management..................................................................................................................3Philosophy and Management Style of the Organization..............................................................3Team/League/Organization Structure..........................................................................................5Marketing/Sponsorships...............................................................................................................6TV/Broadcasting Contracts..........................................................................................................7Labor Relations............................................................................................................................8Contract Law................................................................................................................................9Sports Merchandising and Licensing...........................................................................................9Community Impact....................................................................................................................10Major Professional Sports Issues...............................................................................................113. Reflective Conclusion and Career Plan.....................................................................................11Reference List................................................................................................................................13
Sports Management31. IntroductionIn every corner of the world, sports have become an increasingly popular center of attention forpeople of all age groups. Ranging from the age groups of six years to sixty years of age, sportshave been liked and somewhat made a priority by all. Sports are made a center of attraction byeveryone irrespective of gender. As per Masterman (2014), this sheds light on the fact thatsports, be it of any kind, has immense capability of gaining a wide range of attention from peopleall around the world. In the United State of America, specifically, it has been noticed that peopleare attracted to sports mainly when it is based onfootball. As per Basu & Sondhi (2015), this is,probably, because of the never-ending urge to watch, cheer for favorite teams and ultimately, iffate permits, become part of afootballteam someday. Thus, there has been an initiative that hasbeen taken to establish an entirely newfootballteam under the National Football League(nfl.com, 2017).2. Areas of ManagementPhilosophy and Management Style of the Organizationa. Owner PhilosophyThe sports management segment, that has been selected, is that offootball. Therefore, theorganisation that has been created is afootballteam under the name ofAvenging Knights. Thisorganisation possesses the possibility of putting together and giving rise to immense amounts offruitful outcomes for both the recruited constituents of this team as well as the owner andestablisher of the team as an organisation (Roach, 2016). According to Drahos (2016), the ownerof this team possess the knowledge of how to create, enforced and bring about effective resultsout of various selected and decided upon rules, regulations and schedules that need to be adheredto by all that constitute this team. Various things that need to be kept in mind, by the owner orleader ofAvenging Knights, have been mentioned in Figure 1.
Sports Management4Figure 1: Knowledge that Is Possessed by the Owner(Source: Self-developed)Based on Figure 1, it can be deduced that various types of knowledge is highly and essentiallynecessary to inculcate in order to prevent any kinds of mishaps to take place with respect to waysin which the team is supposed to work (Masterman, 2014).b. Mission StatementThe mission statement that has been anticipated, and planned on thoroughly adhering to, byAvenging Knights, is to become a recognized face in NFL in the near and immediate future. Thisrecognition is anticipated to be achieved through in depth efforts being made to do things byprofitably keeping in mind various means of carrying out effective practices. These practicesshould be such that need to be based on thorough effort-filled and focus-based playing offootball(Kim, 2015). This can only be achieved if there is possession of proper and modernizedstrategies of how to play various roles on the field (Lovett, Bajaba & Mesak, 2016). This needs
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