Sports Management Assignment (Solved)

SPORTS MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Global business environment & its impact.................................................................................1
Finance of company from last three years..................................................................................3
CONCLUSION & RECOMMENDATIONS..................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Manchester United Plc is a UK based organization doing operations of a professional
football club and beside this the company also offers many auxiliary services across the globe.
Further, Operations of Manchester United Plc is divided in to three segments Commercial,
Broadcasting and Match day. In the commercial segment the company generates revenue by
selling sports apparel & leisure wear, Marketing & Sponsorship to various companies across the
world. Manchester United Plc is listed on NYSE which is also a source for the company to
generate revenue and increasing brand image. Manchester United Plc is a highly dominant
company because it is successful in selling its product at a high price after getting damage during
second world war.
TASK
Global business environment & its impact
Overview of Global Business Environment
Global business environment includes various micro & macro factors which affects
business of an organization and its decision making process. Various macro factors such as
economic, political, legal social & technological factors affects operations of firms. Analysis of
global environment of an organisation is done on the basis of these factors and this analysis also
helps company in analyzing market, industry and competitors of the company. Analysis of global
environment of Manchester United Plc is done through environmental scanning, monitoring,
forecasting & assessment. Operations of Manchester United Plc is highly affected by economic,
social & political factors. Where political factors includes change in regulations & guidelines of
government regarding sports which affects business of company, social factors includes change
in beliefs, opinions & attitude of society on sports and change in economic factors such as
interest rate, exchange rate, inflation and unemployment affects financial of Manchester United
Plc(Salvatore, 2015).
 Inflation- Inflation rate of country measures price of products & services of a particular
country. Inflation shows decrease in purchasing power of individual of a country and if
purchasing power of individuals decreases than demand for the goods & services for that
country also deceases. Inflation is an economic factor which affects profits &
productivity of Manchester United Plc.
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