Sports Management | Recommendation for NBA in India

SPORTS
MANAGEMENT:
RECOMMENDATION FOR
NBA IN INDIAName of the Student:
Name of the University:

INTRODUCTION
 NBA is one of the most popular and most watched sports league in the
world.
 NBA is based on in USA (29 teams) and Canada (1 team) but is watched by
fans around the world.
 Expansion from USA and Canada can be a very good for NBA for the
promotion of the sport (basketball) as well as the brand in the other
countries.
 This will increase the viewership of the sport in other countries and will also
help unearth new talents from countries other than USA and Canada.
 One such potential target market is India.

DETAILS OF THE PROPOSAL
 The proposal is to start a basketball league in India under the brand of NBA.
 The proposed league can be franchise based and the selection of players
can be done by auction process (already common in other major sports
leagues like BBL, IPL, etc.).
 The league should focus on Indian players with a specific number of slots in
the teams for foreign players.

MARKET ANALYSIS
 India is second in the world in terms of population and hence, it is expected
that it has a potential large market that is still untapped, especially for the
basketball sport.
 However, Indian sports market is dominated by Cricket, the most popular
sport of the country, followed by Football, whose market is rapidly growing.
 On the other hand, less popular sports like Kabaddi, Hockey, Futsal,
Badminton, Tennis and others are also growing in the market owing to
various franchise-based professional leagues like Pro Kabaddi, HIL, PBL,
PFC and others.