Research and documentation of the demographics and psychographics

Running head: SPORTS MANAGEMENT
SPORTS MANAGEMENT
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1SPORTS MANAGEMENT
Research and documentation of the demographics and psychographics
Triathlon is a high endurance sport and the participants in the sports are mainly
from the fitness enthusiast population. The demographics however, consist of people
from all the age groups. The triathletes are actually attracted to the toughness of the
sports. The average of Triathletes are around 38 years (Union, 2019). Around 65% of
the athletes are between the age group of 30 and 49. About 63% of the athletes are
married. Some 11% of triathletes are in relationships. White collar jobs make up around
49% of the athletes. It is also found that around 88% of the athletes are Caucasian or
white (Tsuji, Bennett & Zhang, 2007). The normal triathlete is focused psychologically to
take body fitness to whole new levels. Mostly, Triathletes pursue the sport as a passion
rather than professional inclination. About 24% of all bikers are mountain bikers
(Demographics of Mountain Biking – IMBA Canada, 2019). Normally mountain bikers
are from the middle to upper income groups. It is important to note that mountain bikers
are psychologically adventurous. They concentrate mostly on mountain biking
adventures. Most mountain bikers are amateur. However, mountain bikers belong to a
number of job profiles. Mountain bikers tend to be focused individuals. They are more
adventure minded than fitness minded and often want to participate in mountain biking
adventures. It is the requirement for fitness that keeps them focused towards staying fit.
The Xterra demographics consist of around 548 male and 214 female athletes. There
are 44 countries that are represented. The country with the highest participants are the
USA with 37 athletes. The athletes from the local areas form substantial portion of the
populations. The athletes are endurance minded and participate for the challenge that is

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posed for a triathlete at an XTERRA event. Most people are passionate about XTERRA
and follow the event closely.
Differences in sport consumers
The XTERRA events have a significant fan base among the athletes. The fact
that the event promoted itself by stating it was a tournament to find out who was the
fittest in the island of Maui. In essence the settings for the races are as challenging as
they are beautiful. In relation to the demographic and psychographic information that
were gathered. The general triathletes would be attracted to the enduring feature of the
Xterra event. The open ocean swimming is a challenging task and this would be a
particular interesting factor for the general triathlete. The triathlete will be much more
inclined towards the challenge (Jeon & Casper, 2016). The mountain biker would be
focused towards the adventure concept of the event. For example- the Island of Maui
offers great prospects for a good adventure. Hence, this is a factor that would attract the
mountain biker. The third customer base would be the Xterra follower athletes. As
mentioned above these athletes are very much inclined towards using the facilities that
are offered by Xterra. They would want Xterra to live up to their reputation of being a
challenging and exciting event.
However, at the same time the different kinds of athletes are similar in their
attitudes when it comes to their attraction towards adventure. The athletes are inclined
towards having a good adventurous time. They will all look forward to a smooth
organized event without much problems. Hence, in terms of their liking of adventure
they have similar tastes and demands from the event.